Home Online Advertising Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M


inc5000-2014Startups built on programmatic technologies are among  the fastest-growing companies in the United States, as reported Monday in Inc. Magazine’s annual 500/5000 revenue survey.

Among the notable entries in this year’s list: Demand-side platform MediaMath’s revenue in 2013 reached $310.8 million, representing 490% growth over three years. Its competitor DataXu also made significant revenue strides for the second year running, growing from $87 million in 2012 to $118.4 million in 2013. (However DataXu’s three-year growth rate has slowed considerably from an almost absurd 21,337% last year to 823% in the current report.)

A few other entries jumped out: Independent trading desk Accordant Media raked in $27.1 million (a 1,663% growth rate), and Integral Ad Science, despite having been around for a while, achieved noteworthy growth of 3,232% to $23.4 million.

Below we’ve compiled a list of ad tech companies that made the Inc. 500/5000 list, showing 2012 revenues and presented in descending order from highest growth rate to lowest.

Disclaimers: (1) Results are not audited, and (2) some revenues derive from media costs, which are passed on to publishers and ad platform partners.

  • AdKarma – $13.3 million (7,635%)
  • Tune (formerly HasOffers) – $18.9 million (3,939%)
  • AdColony – $52.8 million (3,236%)
  • Integral Ad Science – $23.4 million (3,232%)
  • LiveRamp (acquired by Acxiom) – $21.0 million (2,665%)
  • Ensighten – $8.3 million (2,416%)
  • LiveRail (acquired by Facebook) – $72.7 million (1,893%)
  • Solve Media – $13.0 million (1,798%)
  • Accordant Media – $27.1 million (1,663%)
  • PK4 Media – $7.1 million (1,212%)
  • myThings – $44.7 million (1,100%)
  • TruEffect – $21.3 million  (953%)
  • DataXu – $118.4 million (823%)
  • eXelate – $28.1 million (687%)
  • ReTargeter – $8.2 million (658%)
  • TubeMogul – $57.2 million (562%)
  • Altitude Digital – $21.9 million (549%)
  • MediaMath – $310.8 million (490%)
  • Ace Metrix – $10 million (490%)
  • Bizo – $37.1 million (465%)
  • Ad-Juster – $4.1 million (361%)
  • Madison Logic – $18.7 million (268%)
  • Resonate – $19.2 million (265%)
  • Mixpo – $14.1 million (240%)
  • Dstillery – $52.9 million (159%)

Aug 27: Updated with additional companies.

Must Read

It’s Open Season On SaaS As Brands Confront Their Own Subscription Fatigue

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Brian Lesser Is The New Global CEO Of GroupM

If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.

Comic: S.P. O'Middleman's

TripleLift CEO Dave Clark Abruptly Exits After Setting The SSP On A New Trajectory

Dave Clark, who’s led TripleLift for the past two years, is stepping down, effective immediately, and is being replaced by a coterie of TripleLifters.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
shopping cart

Moloco Invests In Its Competitor Topsort As The Retail Media Stakes Go Up

Topsort can lean into Moloco’s algorithmic personalization, while Moloco benefits from Topsort’s footprint with local retailers in the US and in Latin America.

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit

On Wednesday, customer data platform BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers.

Comic: The Showdown (Google vs. DOJ)

The DOJ’s Witness List For The Google Antitrust Trial Is A Who’s Who Of Advertising

The DOJ published the witness list for its upcoming antitrust trial against Google, and it reads like the online advertising industry’s answer to the Social Register.