Home Online Advertising Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

Inc. Revenue Survey: MediaMath Topped $310M In 2013, DataXu $118M

SHARE:

inc5000-2014Startups built on programmatic technologies are among  the fastest-growing companies in the United States, as reported Monday in Inc. Magazine’s annual 500/5000 revenue survey.

Among the notable entries in this year’s list: Demand-side platform MediaMath’s revenue in 2013 reached $310.8 million, representing 490% growth over three years. Its competitor DataXu also made significant revenue strides for the second year running, growing from $87 million in 2012 to $118.4 million in 2013. (However DataXu’s three-year growth rate has slowed considerably from an almost absurd 21,337% last year to 823% in the current report.)

A few other entries jumped out: Independent trading desk Accordant Media raked in $27.1 million (a 1,663% growth rate), and Integral Ad Science, despite having been around for a while, achieved noteworthy growth of 3,232% to $23.4 million.

Below we’ve compiled a list of ad tech companies that made the Inc. 500/5000 list, showing 2012 revenues and presented in descending order from highest growth rate to lowest.

Disclaimers: (1) Results are not audited, and (2) some revenues derive from media costs, which are passed on to publishers and ad platform partners.

  • AdKarma – $13.3 million (7,635%)
  • Tune (formerly HasOffers) – $18.9 million (3,939%)
  • AdColony – $52.8 million (3,236%)
  • Integral Ad Science – $23.4 million (3,232%)
  • LiveRamp (acquired by Acxiom) – $21.0 million (2,665%)
  • Ensighten – $8.3 million (2,416%)
  • LiveRail (acquired by Facebook) – $72.7 million (1,893%)
  • Solve Media – $13.0 million (1,798%)
  • Accordant Media – $27.1 million (1,663%)
  • PK4 Media – $7.1 million (1,212%)
  • myThings – $44.7 million (1,100%)
  • TruEffect – $21.3 million  (953%)
  • DataXu – $118.4 million (823%)
  • eXelate – $28.1 million (687%)
  • ReTargeter – $8.2 million (658%)
  • TubeMogul – $57.2 million (562%)
  • Altitude Digital – $21.9 million (549%)
  • MediaMath – $310.8 million (490%)
  • Ace Metrix – $10 million (490%)
  • Bizo – $37.1 million (465%)
  • Ad-Juster – $4.1 million (361%)
  • Madison Logic – $18.7 million (268%)
  • Resonate – $19.2 million (265%)
  • Mixpo – $14.1 million (240%)
  • Dstillery – $52.9 million (159%)

Aug 27: Updated with additional companies.

Tagged in:

Must Read

Comic: Domino Effect

Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?

Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.

ChatGPT Ads Have Begun Showing Up For Logged-Out Users

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Amazon Faces An Easy Boycott But An Existential Question

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.