Home Marketers The Alphabet Moneymaking Machine Grows Despite All Challenges

The Alphabet Moneymaking Machine Grows Despite All Challenges

SHARE:
Comic: Happy Birthday, Google (Google turns 25)

Alphabet is beset on all sides.

Antitrust suits across the world portend potential major breakups of the business. Google is collecting nine- and 10-digit fines like they’re going out of style. Its iron grip on the global search market might be loosening at last.

And Alphabet’s earnings are absolutely unaffected.

The company reported Q4 revenue of $96.5 billion, up 12% from the same period in 2023.

Google Search, YouTube and Google Cloud all saw double-digit revenue growth, as well as profit margin expansion, touted CFO Anat Ashkenazi.

YouTube and Google Ads growing at 10% to 15% is nothing to sneeze at, especially when they’re such large businesses to begin with. But perhaps even more impressive – and certainly an important metric for Wall Street investors – is that Alphabet’s net income (i.e., profit) increased by 28%.

But what about search?

Competitors have touted growth in their search engine products, noted a Bank of America investor.  And Google’s own AI Overviews for search are being widely distributed. Has that reduced the overall search volume?

“Metrics are healthy,” said CEO Sundar Pichai, although he noted that AI Overviews are growing faster and at a higher rate among younger people.

Well, for one thing, core Google Search ads growth remain the largest contributor to new revenue.

And, of course, the only thing that matters any more is generative AI.

There were no mentions or questions from investors on the call regarding any of Google’s ongoing antitrust suits. The word “cases” came up seven times, all examples of real and potential use cases for generative AI.

Must Read

Kelly Andresen, EVP of Demand Sales, OpenWeb

Turning The Comment Section Into A Gold Mine

Publisher comment sections remain an untapped source of intent-based data, according to Kelly Andresen, who recently left USA Today to head up comment monetization platform OpenWeb’s direct sales efforts.

Comic: Shopper Marketing Data

Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants

Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.

Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.