Depending on who you ask, Rocket Fuel’s stunning IPO is either a new dawn for programmatic media investment or a scary bubble indicator.
In either case, it clearly went better than the company and investors planned. For comparison, we looked at how its nearly $2 billion market cap stacks up against other big companies in the space.
- Google: $292.69 billion
- Facebook: $121.4 billion
- Adobe: $26.25 billion
- Interpublic Group: $7.26 billion
- Pandora: $4.84 billion
- The Washington Post Company: $4.48 billion*
- Aol: $2.68 billion
- Acxiom: $2.08 billion
- Rocket Fuel: $1.87 billion
- The New York Times: $1.84 billion
- Bazaarvoice: $706 million
- Millennial Media: $621 million
- Demand Media: $573 million
- Tremor Media: $497 million
- YuMe: $355 million
*Washington Post sold to Jeff Bezos for $250 million
