Home Inside the Stack Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace
Inside the Stack

Creative Strategies for Holiday Retail Success with TripleLift’s CMO Meredith Brace

By AdExchanger

SHARE:

In this episode of AdExchanger’s Inside the Stack podcast. Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide. Learn about tips for early holiday prep, the importance of creative execution, and effective measurement approaches. Discover how brands can use key periods like Amazon Prime Day to test strategies that will maximize holiday campaign success.

Must Read

Publishers

Inside PubDesk, The Trade Desk’s New Dashboard That Shows What Buyers Actually Care About

A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.

(Photo credit: Samsung Ads on Linkedin)
out-of-home

How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.

IVT detection

CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices

CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
bot detection

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

sell-side curation

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Technology

Can Publishers Trust The Trade Desk’s New Wrapper?

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

Popular

  1. PODCAST: The Big Story

    The Trade Desk’s Sell-Side Settlement

    With its PubDesk wrapper, The Trade Desk is putting roots into ad tech’s sell side. But publishers are wary.

  2. CTV Roundup

    It’s Official: TiVo Is No Longer A DVR Company. What Now?

    TiVo has officially halted the sale and manufacture of its once-revolutionary DVR products. Which raises the question: What does TiVo even do anymore, anyway?

  3. AI-Driven Scale and Safety: How FOX and Mobian Are Transforming Every Platform - Meagan Myers (VP, Programmatic Strategy and Partnerships, Fox Corporation), Kieran Geyer (Paid Media Manager, Prudential), John Ebbert (Founder, Managing Editor, tipsheet.ai, tipsheet.ai), Jonah Goodhart (Co-Founder and CEO, Mobian)
    advertising week

    AI Is Helping Brand Safety Break Free From Blocklists

    Advertisers are still having a lot of the same brand-safety problems today as he did years ago – and it’s pretty damned frustrating.

  4. (Photo credit: Samsung Ads on Linkedin)
    out-of-home

    How To Advertise To Advertisers At Ad Industry Events (Like Advertising Week)

    New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.

  5. Chris Feo, SVP, programmatic, Unity
    gaming

    Unity Hires Chris Feo As Its New SVP Of Programmatic

    On Tuesday, game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of programmatic.