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»Gaming

How Frank’s Redhot Gets Slam-Dunk Viewability Measurement For In-Game Ads

With the in-game ad market heating up, tools for measuring the effectiveness of ad placements in gaming environments are increasingly important. How much attention, for example, did a placement for Frank’s Redhot in a sports video game attract? Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed… Continue reading »
by Anthony Vargas // April 15th, 2022 //
»
In-Game Ad Startup Gadsme Raises $8 Million After Less Than A Year In Market

Video game ads are the new hot commodity. And ad tech companies that specialize in in-game ad inventory are seeing an infusion of cash. After just 11 months in market, Gadsme announced Wednesday it raised $8 million in seed funding. The investment round was led by Galaxy Interactive, a venture capital firm that specializes in… Continue reading »
by Anthony Vargas // April 7th, 2022 //
»
Pubfinity’s Big Cookieless Plans For In-Game Ads

Solitaire remains a popular mainstay in app-based gaming – and it’s the next frontier for cookieless advertising. When Microsoft made the decision to discontinue its ad monetization SDK for games carried in its app store back in 2020, Pubfinity Founder and CEO Sam Kaufmann saw an opportunity to facilitate in-game advertising. Kaufmann co-founded Random Salad… Continue reading »
by Anthony Vargas // March 15th, 2022 //
»
NBCU Adds In-Game Ads To Its Sales Roster Through Partnership With Anzu

In-game ads represent a tantalizing untapped revenue source. While gamers are playing, it’s possible to insert ads native to their experience. But infrastructure for serving these ads at scale and with accountability has lagged behind advertisers’ interest in capturing the attention of gamers. A new partnership between in-game ad tech company Anzu and NBCUniversal aims… Continue reading »
by Anthony Vargas // March 2nd, 2022 //
»
How Microsoft’s Massive Video Game Business Could Renew Its Ad Industry Ambitions

M&A seems to be the weapon of choice in the video game industry’s ongoing arms race. In January alone, Microsoft acquired Activision Blizzard (which includes mobile game developer King) for a record-breaking price tag of nearly $69 billion, Sony bought Bungie (the original creators of Microsoft’s flagship Halo series) for $3.6 billion and Take-Two Interactive… Continue reading »
by Anthony Vargas // February 7th, 2022 //
»
In-Game Ad Platform Frameplay Raises $8 Million With An Eye On Growth

Investors are all about in-game advertising startups. On Wednesday, Frameplay, a company that has an SDK for incorporating ads into video, console and mobile games, announced its $8 million Series A led by Hiro Capital, a VC fund focused on games and esports. The round includes participation from gamer hardware brand Razer’s venture division zVentures,… Continue reading »
by Allison Schiff // December 8th, 2021 //
»
State Farm Is Looking To Score With Gamers

Like a good marketer, insurance brand State Farm is looking to reach people where they are – and, increasingly, that’s in games. Gaming is an effective way to get in front of younger audiences, of course. But it’s also about tapping into the enthusiasm that players have for games and gaming-related experiences, said Patty Morris,… Continue reading »
by Allison Schiff // October 27th, 2021 //
»
In-Game Ad Startup Admix Snags $25 Million Series B To Woo Brands And Accelerate Growth

Admix, a London-based startup that helps advertisers programmatically place virtual billboards in mobile and video games, announced its $25 million Series B on Tuesday. The round, which brings Admix’s total funding to $37 million since 2018, includes participation from existing investors (Force Over Mass, Speedinvest and Sure Valley Ventures) as well as a whole bunch… Continue reading »
by Allison Schiff // October 26th, 2021 //
»
This Startup Is Using In-Game Audio Ads To Monetize Apps Without Being Annoying

Rewarded video is a staple of mobile game monetization. So why isn’t rewarded audio a thing? That’s the question Amit Monheit, now the CEO and founder of in-game audio ad startup Odeeo, started asking himself last year after losing his job at a Tel Aviv-based audio content discovery platform during the height of the pandemic.… Continue reading »
by Allison Schiff // October 22nd, 2021 //
»
In-Game Programmatic Ad Platform Anzu Raises $9 Million With Support From WPP And Sony

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A… Continue reading »
by Allison Schiff // February 2nd, 2021 //
»
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