Home Exclusive Report The State of Media Execution for Independent Agencies

The State of Media Execution for Independent Agencies


Framing the Complex Landscape of Digital Media and Path to Agency Growth

Are you ready to navigate the complex landscape of digital media and drive your agency’s growth? Download our comprehensive report, “The State of Media Execution for Independent Agencies,” conducted by Pathlabs in collaboration with AdExchanger. This report is an essential resource for independent agencies aiming to stay ahead in the ever-evolving advertising ecosystem.


What You’ll Learn:

  • Current Media Execution Models: Gain insights into the media execution strategies and approaches of independent agencies during this period of disruptive change.
  • Preparing for a Cookie-less Future: Learn how agencies are adapting to the impending loss of third-party cookies and what it means for targeting and personalization.
  • Impact of AI: Understand how artificial intelligence is reshaping the advertising landscape and what opportunities and challenges it presents for independent agencies.
  • Navigating Fragmentation: Explore strategies for thriving in a fragmented advertising ecosystem, including the integration of new channels like Connected TV (CTV).

Why Download This Report?

  • Stay Informed: Stay on top of the latest industry trends and technological advancements.
  • Strategize Effectively: Equip yourself with actionable insights to improve your agency’s media execution and client management strategies.
  • Adapt and Thrive: Learn from industry leaders and prepare your agency to adapt to future challenges and opportunities.



Download the State of Media Execution Report

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