:

Optimizing First-Party Data for Publishers & Advertisers

By AdExchanger

Tuesday, October 24th, 2023 – 10:33 am

SHARE:

Publishers at the Helm – Addressability and Audience in the Era of Privacy

In this report you will get insights into the state of monetization. The insights cover inventory challenges and goals, pricing & revenue benchmarks, data privacy and publisher ratings of various audience solutions.

Dive Deep into Publishing’s Addressability and First-party Data Challenges:

Missing consent and anonymous browsing impacts eCPM. What does it mean for revenue?

Two technologies are vying to take the cookie’s place. How do they measure up?

Alternatives to the cookie alternatives—what is the state of industry knowledge?

Why This Study Matters:
Publishing is at a crossroads. Increased privacy demands from both consumers and legislators present an opportunity for content owners to take back control. Advertisers have been steering for too long, the pivot to privacy give publishing the perfect opportunity to grab the wheel. The insights in this paper, gathered from a survey of over 100 publishers, provide a baseline for understanding the current state of the industry and point toward the future.

DOWNLOAD THE FREE REPORT

Get the in-depth insights today.

Tagged in:

Digiseg

//

first-party data

//

Publishers

Next In

Must Read

PubMatic Is All In On Agentic AI

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Comic: Always Be Paddling

The Trade Desk Faces Headwinds As Investors Reconsider The Thesis Of Objective Indie Ad Tech

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

Other Than Buying Warner Bros. Discovery, Paramount Skydance’s Priority Is Streaming Revenue Growth

While the outcome of Paramount Skydance’s bid for Warner Bros. Discovery hangs in the balance, Paramount is laser-focused on driving streaming growth.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

TV Media Buyers Want Outcomes – So Nielsen Is Introducing More Advanced Audiences

On Wednesday, and in time for the upfronts, Nielsen added more than 200 advanced audience segments in Nielsen ONE, its cross-platform analytics dashboard.

Why Dow Jones Prioritizes Direct Deals To Protect Its Audience Value

In pursuit of ad revenue, Dow Jones is betting on a tried-and-true strategy: direct relationships, first‑party audiences and a disciplined approach to using data to enrich ad campaigns.

Comic: Shopper Marketing Data

Infillion Strikes Again, This Time Buying The Retail Purchase Data Company Catalina

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.