Home Exclusive Report Addressability & Performance Best Practices Study

Addressability & Performance Best Practices Study

SHARE:

Unlock New Perspectives with the “Addressability & Performance Best Practices Study”

Third-party cookies are here to stay on Chrome — but identifiers for iOS, Safari, and potentially Android are not. While this is a temporary relief for some, consumer behavior and privacy expectations have already shifted permanently. 

Our comprehensive “Addressability & Performance Best Practices Study” offers timely analysis on the current state of identity, what to expect in the next 6-18 months, and identifies critical gaps during this transitional period.

With all-new insights from over 170 survey responses, the report reveals benchmarks for both the buy and sell sides, along with expert commentary that highlights the need to prioritize privacy-first alternatives across all channels.

What You’ll Discover:

  • Buy-side and Sell-side Benchmarks: Current practices and future plans of top brands, agencies, publishers, and media companies regarding addressability and privacy.
  • Key Trends: How the industry is accessing more first-party data, trends in monetization, and the level of automation being adopted.
  • Addressability Across Channels: Opportunities and challenges, especially in fast-growing areas like mobile in-app and connected TV (CTV).
  • Future-Proof Strategies: Insights into the expected shifts over the next six to eighteen months as the industry continues to evolve.

Why Download This Report?

Addressability in programmatic has never been more complex, and every channel has its own nuances. Whether you’re on the buy-side or sell-side of advertising, this insights-packed report offers fresh perspectives on addressability and performance across channels.

 

SEE THE INSIGHTS

Download the Addressability & Performance Best Practices Study

Must Read

Peppa Pig

The Media And Retail Deals Behind The Peppa Pig Franchise Expansion

Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.

Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies

Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.

Why Big Brand Price Increases Will Flatten Ad Budgets

Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The IAB Tech Lab Isn’t Pulling Any Punches In The Fight Against AI Scraping

IAB Tech Lab CEO Anthony Katsur didn’t mince his words when declaring unauthorized generative AI scraping of publisher content “theft, full stop.”

Comic: Gamechanger (Google lost the DOJ's search antitrust case)

Here’s Who’s Testifying During The Remedy Phase Of Google’s Ad Tech Antitrust Trial

Last week, the DOJ and Google filed their respective witness lists and the exhibit lists for the remedy phase of the ad tech antitrust trial. Lots of familiar faces!

MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz

What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.