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Must Read

Keyword Blocking Demonetized More Than Half Of Reuters’ Brand-Safe Stories

The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

Comic: Causal Meets Casual

Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement

Inside how Jones Road Beauty is trying to turn messy, conflicting measurement signals into a single testing roadmap for its media mix.

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Comic: America's Mext Top AI Model

AI Is Moving Fast. The Law, Not So Much

IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.

CIMM Is Out To Prove That All Media Isn’t Equal

An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.

TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically

Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.