ARCHIVE FOR:

Data-Driven Thinking

  • Digital Attribution Technologies Can Stall Business Growth

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Peterson, managing partner at R2C Group. Many technologies promise to deliver the holy grail of advertising: the ability to know exactly how advertising is performing and where it’s working […]

  • Why We Need Checks And Balances In Digital Advertising

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Hans, founder and CEO at Forge Group. In US history class in high school, we learned about the concept of checks and balances. Each branch serves a distinct role […]

  • Brands Are Entering A New Data Arms-Race, And Agencies Must Help Them To Compete

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kelly, CEO and co-founder at Infectious Media. A major shift is taking place in our industry, illustrated by Facebook shutting down its Partner Categories offering, which allowed advertisers to […]

  • Did Google Just Kill Independent Attribution?

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. In a muted squib released last week, Google signaled it would no longer include user IDs with log files from its industry-leading ad server. […]

  • Naming Conventions: The Secret Weapon Of The In-House Programmatic Practitioner

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katrin Ribant, co-founder and chief strategy officer at Datorama. You’re a digital media practitioner, and you’ve joined a company that has decided to in-house its media execution. You are now […]

    Tagged in:
  • Be Selfish With Your Data

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Noyes, CEO at Commerce Signals. Sharing is a trait we are taught at a young age, but when it comes to data, being selfish doesn’t just have benefits – […]

  • The Demise Of Decades-Long Agency-And-Client Relationships

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bruno Gralpois, co-founder and principal at Agency Mania Solutions. As the saying goes, the grass is always greener on the other side of the fence. When advertisers consider a review […]

  • Programmatic: A Series Of Cascading, Interconnected Contracts

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, co-founder and managing partner at Labmatik. While in-housing is often positioned as ramping up headcount, it is first and foremost about rearranging contractual relationships such that external parties can […]

  • Tech-Stack Distraction: When Data-Driven Advances Set Back Marketers

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Samantha Cunliffe, head of client services, Australia-New Zealand, at DWA Media. Nobody can deny that advancements in algorithms, processing power and audience verification are anything short of astounding. The level at […]

    Tagged in:
  • Why Agencies Should Embrace Zero-Based Budgeting

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Paull, founder and principal at R3 Worldwide. Zero-based budgeting is one of the most radical approaches to cost-reduction, yet it has become the go-to model for big-name companies like […]

    Tagged in:
1 90 91 92 93 94 231