Home Content Studio The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025
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The Creative SSP: How TripleLift is Transforming Digital Ad Experiences at Scale | Cannes 2025

By AdExchanger Content Studio

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Dave Helmreich, CEO of TripleLift, joins Lynne d Johnson of AdExchanger and AdMonsters at Cannes 2025 to explore how TripleLift is redefining what it means to be a supply-side platform.

Helmreich shares how TripleLift isn’t just connecting inventory to demand—they’re innovating through creative technology, dynamic ad formats, and real-time personalization across mobile, CTV, and retail media. Learn how they’re turning previously passive ad spaces, like pause ads on CTV, into high-impact, programmatically enabled brand moments. This is a deep dive into the future of ad tech where creativity, data, and automation converge.

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