Home Content Studio How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025

How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025

SHARE:

AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richman, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse platforms like Prime Video, Twitch, Alexa, and even Whole Foods.

Watch and learn why Jay says “Liquid Creative” is the key to scaling storytelling to drive revenue with quality ads across an increasingly fragmented media landscape.

Must Read

Chris Mufarrige, director, Bureau of Consumer Protection, FTC

FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’

Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.

How Encryption Keys Could Resolve The TID Furor

Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.

Clear Channel Brings Mid-Flight Measurement To Its OOH Network

Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
FTC Commissioner Mark Meador speaking at the NAD's annual conference in Washington, DC on Sept. 16, 2025. (Photo: Brian O'Doherty)

FTC Commissioner Mark Meador: ‘No Human Society Can Long Survive Without Consumer Trust’

Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.

Comic: "Deal ID, please."

Amazon Expands Its Programmatic Integration With SiriusXM

On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.

Rembrand merges with Spaceback

Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback

Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.