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How Applying AI to Creative Accelerates Revenue with Jay Richman, Amazon | Cannes 2025

By AdExchanger Content Studio

Tuesday, June 24th, 2025 – 7:20 am

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AI is transforming advertising by empowering brands—especially small businesses—with tools to scale high-quality visuals, videos, and messaging quickly to reach diverse audiences, from retail shoppers to live sports viewers. Jay Richman, VP of Products & Tech at Amazon, highlights how AI enables more emotional, contextual, and personalized ad experiences, helping brands stand out across diverse platforms like Prime Video, Twitch, Alexa, and even Whole Foods.

Watch and learn why Jay says “Liquid Creative” is the key to scaling storytelling to drive revenue with quality ads across an increasingly fragmented media landscape.

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Cannes Lions 2025

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