A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Fourth Horseman?
By Nate Neal
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Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
Amazon Faces An Easy Boycott But An Existential Question
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
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OPINION: On TV & VideoWhy CTV Is Becoming The First Real Test Of Agentic Advertising
CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.
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Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
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ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences
Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.
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The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama
A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!