Wishing you all a beautiful Memorial Day! This classic comic first ran in October 2011.
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America’s Test Kitchen Puts Direct And Programmatic Access On Its Menu
America’s Test Kitchen introduced direct and programmatic buying for its free ad-supported TV channels – marking the first time it’s selling ad inventory as a standalone package.
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OPINION: Data-Driven Thinking
What Happens When A Brand Fails To Deliver On Its Basic Promise
Customers don’t need perfection. But they do need to know that a brand will make it right when something goes wrong.
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The Rise Of Principal Media And The End Of The Agencies As We Knew Them
Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.
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Google Is Pitching Buyers On Gemini And YouTube Creators At The NewFronts
Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.
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PODCAST: The Big Story
The Media Spend Skim
Principal-based buying is on the rise, and it’s causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

