A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: “So What Was The Point?”
By Nate Neal
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TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
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CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
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Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.
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Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward
Retail media is booming.
Spend is climbing, new networks are launching and every platform seems to deliver strong returns. And yet many marketers are asking the same uncomfortable question: How do we know what’s actually driving growth? -
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