A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem. This week, we reprint a cartoon from 2013 that’s highly relevant today…
Comic: Santa’s Last Cookies
By Nate Neal
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Hasbro And Animaj Form A New YouTube Ad Sales House For Kids And Family Content
The kids companies Hasbro and Animaj have formed a co-venture for selling their ads on YouTube and streaming media.
I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
Criteo Says It's Bullish On The Future, But The Market’s All Bears
Criteo has an optimistic pitch for future growth, but Wall Street doesn’t see the money yet from LLMs, commerce agents and social shopping.
Wizard Commerce Launches An AI Shopping Agent To Make Magic of Ecommerce Madness
What people need is an independent agent that peers across retailer and is entirely focused on ecommerce services. At least that’s the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday.
OOH Is Getting New Rules For Categorizing Venues In Programmatic Buys
The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.
Say Hello To SAGE, The Latest Agentic AI Platform
Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.
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I Asked ChatGPT Where My Ads Were – But It Was Wrong, OpenAI Said
It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.
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Linkby Raises $15 Million For its Hybrid PR And Affiliate Marketing Network
Linkby, which connects brands with publisher content that advertisers pay for based on reader engagement, announced its $15 million Series B on Tuesday.
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Roku Uses Its Q4 Earnings Call To Make The Case For AI
Roku has a simple equation for generative AI: cheaper content production leads to more viewing time and engagement which leads to more ad spend.
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AppLovin Takes On Haters And Doubters As It Lays Out Its Ecommerce Ad Ambitions
AppLovin’s profits and revenue are skyrocketing—but investors aren’t buying the story, sending shares tumbling 20%.
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PODCAST: The Big StoryThe Chatbot Ad Platform
OpenAI launched ads this week, making ChatGPT the newest canvas for advertising. But not before its biggest competitor, Anthropic, lambasted the decision in a Super Bowl ad.