A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: The Quest For Quality
By 
Nate Neal
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AI Agents Are Giving Publishers A New Way To Monetize Their Data
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
Amazon Crushes Earnings And Reaches Almost $20 Billion In Q2 Ad Revenue
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
Reddit Had A Great Q2, But Investors Have AI Search Jitters
Guess there’s no pleasing investors. Despite Reddit delivering an objectively solid Q2, its stock cratered, in part because of search-related headwinds and low referral traffic.
Meta’s Expenses Are Growing Faster Than Its Revenue, Thanks To Lawsuits And AI
A combination of layoffs, lawsuits and AI operating costs set back Meta’s Q2 earnings, despite increased revenue.
Omnicom Investors Cheer IPG Sell-Off, Despite Weak Ad Spend In Q2
Omnicom is halfway through a major sell-off of IPG agencies. Its future looks healthier as it prunes lower-growth firms, including eliminating certain specialist firms and overlapping agencies in certain countries.
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Data-Driven ThinkingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
