A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Marketing Tech
By Nate Neal
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MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
Investors Sour On Programmatic After The Trade Desk Fumbles A Question About Amazon
When The Trade Desk sneezes, ad tech catches a cold.
The LG Ads Legal Saga Continues With A Fresh Suit, This Time Against Kroll
Alphonso co-founder Lampros Kalampoukas is suing Kroll for allegedly undervaluing the company by nearly $100 million to aid LG Electronics in a shareholder dispute.
The Startup Trying To Automate The Ad Platform Reconciliation And Refund Mess
The ad tech startup Vaudit, founded last year by Mike Hahn, aims to automate the process of campaign reconciliation atop major ad platforms.
The Trade Desk Lays Out Its Case To Beat Walled Gardens. Does Wall Street Buy It?
The Trade Desk continued its shaky 2025 earnings schedule when it reported Q2 results on Thursday.
Magnite Targets CTV, SMBs And Google's SSP Market Share
The SSP is betting on the DOJ’s antitrust remedies, plus closer relationships with agencies, DSPs and mid-sized advertisers, to help it eat some of Google’s lunch.
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OPINION: Data-Driven ThinkingThe Trade Desk’s Blue Ocean Moment: How The DSP Can Rewrite Ad Tech’s Rules
The competitive set has shifted and it’s stacked against independent DSPs. But, instead of chasing what competitors already own, TTD can own what they can’t: trust.
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LiveRamp Exec Adam Paul Talks Scaling Context In CTV Audiences
According to Adam Paul, executive director of media alliances at LiveRamp, the old-school programmatic ads – the ones bought across multiple platforms without regard to context or audience – are underperforming on CTV these days.
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At Spotify, Podcasts Remain A Priority After An Anemic Q2 For Its Ads Business
Last month, Spotify began making podcast inventory available programmatically, which is something buyers have been asking for, says Spotify’s Chloe Wix.
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MX8 Labs Launches With A Plan To Speed Up The Survey-Based Research Biz
What’s the point of a market research survey that could take weeks, when consumer sentiment is rollercoasting up and down every day? That’s the problem MX8 Labs aims to tackle.
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PODCAST: The Big StoryWhen The Trade Desk Dips, Ad Tech Drops
The Trade Desk has won the battle for supremacy on the open internet, says Needham & Company’s Laura Martin. But it might just be losing the war for the future of the web to walled gardens and AI search.