A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Marketing Tech
By Nate Neal
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Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
With GAM Going Direct To Buyers, SPO Is The New Normal
GAM’s dinner with ad agencies sparked speculation that Google is preparing to spin off its bundled SSP and ad server as a remedy to its ad tech monopoly. But Google says it’s just part of the trend of SSPs going direct to buyers.
Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
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Marriott Takes The Leap Into Retail Media With New Media Network
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
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Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
BranchLab, an AI startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
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PubMatic Is Suing Google For Monopolistic Behavior, The Second Such SSP Case
On Monday, PubMatic became the second sell-side platform to file a follow-on antitrust lawsuit against Google.
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Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
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How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?