A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: How About A DMP For Christmas?
By Nate Neal
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Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
Amazon Faces An Easy Boycott But An Existential Question
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery
Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.
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ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
-
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
-
Amazon Faces An Easy Boycott But An Existential Question
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
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Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences
Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.
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Why Seedtag Is Betting on Neuro-Contextual Advertising
Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.