A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: Gold Rush!
By Nate Neal
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Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.
Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
Amazon Faces An Easy Boycott But An Existential Question
The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.
Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
Popular
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Does The New Federal Data Privacy Bill Have A Snowball’s Chance Of Passing?
Congress is taking another swing at a federal privacy framework. Wonder what the odds are on Kalshi.
-
Even PayPal Ads Has Its Own ID Now
If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.
-
ChatGPT Ads Have Begun Showing Up For Logged-Out Users
Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.
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Streaming Platforms Are Embracing Vertical Video. But At This Point, Is It Worth It?
It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.
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An Audience So Nice You Bought It Twice (And That’s Not A Good Thing)
Brands have gotten adept at finding and following their audiences across the media landscape. Today, that means everywhere: linear TV, CTV, YouTube and the open web, often in the same evening.