A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: EmptyVerse
By Nate Neal
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Exclusive: Lance Armstrong’s VC Firm Invests In Privacy-Focused Health Care Ad Tech
BranchLab, a data science startup for healthcare marketers, just added a new high-profile backer: Lance Armstrong’s Next Ventures, which invests in health and wellness startups.
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
How A For-Profit College Is Using CTV Ads To Win Over New Students
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
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Marriott Takes The Leap Into Retail Media With New Media Network
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
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How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?
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Comic: Revenge Of The Data Nerds
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
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How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.