A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: EmptyVerse
By Nate Neal
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DOJ v. Google: How Judge Brinkema Seems To Be Thinking After Week One
Where the DOJ v. Google ad tech antitrust trial stands after one week’s worth of remedies arguments.
Swish, A Company That's Bringing Programmatic to Product Sampling, Announces Seed Funding
Swish, a startup that partners with retailers to provide product full-size CPG samples to people doing their grocery shopping online, announces $2.3 million in seed funding.
DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
FTC Consumer Protection Chief: No Easy Answers On Privacy, ‘Only Trade-Offs’
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
How Encryption Keys Could Resolve The TID Furor
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel Brings Mid-Flight Measurement To Its OOH Network
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
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For The Ad Tech Industry, CES’s Real Draw Is The ‘Show Within The Show’
The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year.
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OPINION: Data-Driven ThinkingNew US State Children’s Privacy Laws Continue To Reshape Digital Marketing
2025 promises a proliferation of US state laws regulating the processing of children’s data, with new rules either already in effect or coming into force later this year.
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LinkedIn’s CTV Ads Are Helping B2B Advertisers Find Audiences Where They Live
Last year, Linkedin launched its first beta test into the CTV ad buying space. Now, the product is finally generally available in the US and Canada.
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Q2: Omnicom Says Its Merger With IPG Will Happen Any Day Now, Promise
Water is wet, the sun sets in the west and Omnicom still says it expects to close its merger with IPG in the second half of this year.
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PODCAST: The Big StoryAds To Burn After Reading
Pixels attached to articles explaining a recent health diagnosis – without consent – led Healthline to a record $1.55 million fine for violating CCPA. Plus: the new AI contract.