A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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OPINION: Data-Driven Thinking
SSPs Are Facing Extinction – And Only Bold Differentiation Can Save Them
SSPs are staring at their own demise. And it’s because, for over a decade, SSPs have positioned themselves as agnostic platforms.
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DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
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The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
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AI Is Evolving Faster Than Expected – But Still Can’t Be Rushed
Trevor Carr, newly appointed Head of CSA, North America at Havas, discusses data and tech consulting and AI trends.
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Jimmy Kimmel Live(s On), No Thanks To Brands; The Case For Ad-Supported Wikipedia
Kimmel’s back, baybee; would ads make Wikipedia better, actually?; and Amazon gets accused of dark patterns.