A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Omnicom Allegedly Pivoted A Chunk Of Its Q3 Spend From The Trade Desk To Amazon
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
Agentio Announces $40M In Series B Funding To Connect Brands With Relevant Creators
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
Amazon Ads Is All In On Simplicity
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
How PubMatic Countered A Big DSP’s Spending Dip In Q3 (And Our Theory On Who It Was)
In July, PubMatic saw a temporary drop in ad spend from a “large” unnamed DSP partner, which contributed to Q3 revenue of $68 million, a 5% YOY decline.
Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday.
Popular
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What The TV Industry’s Q3 Earnings Tell Us About This Year’s Biggest Ad Trends
Is it just me, or do third-quarter earnings always seem especially strange?
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A Programmatic ‘Kill Switch’? Why Google’s ‘RTB Control’ Isn’t Sparking Panic
Google recently settled a class-action lawsuit by agreeing to create an off-switch for data sharing in bid requests. Huge deal, right? So why isn’t anyone talking about it?
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Google Rolls Out Chatbot Agents For Marketers
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
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The IAB Tech Lab Releases Its First Framework For Agentic Ad Buying Standards
The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.
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Why CTV Belongs At The Center Of Every Omnichannel Strategy
Consumers don’t experience media in silos. They might stream a live game on their TV, scroll social feeds during halftime and research products on their mobile device later that night.