A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.
The era of “managed decline” is over; the era of existential clarity has begun. Publishers are no longer guessing what the post-platform world looks like. We are living in it.
What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?
If any single event can be considered the jumping-off point for TV upfronts, it’s the Consumer Electronics Showcase (CES), which kicks off this week in Las Vegas, Nevada.
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.