A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
AdExchanger: Audience Man
By Nate Neal
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AI Is Moving Fast. The Law, Not So Much
IAPP’s Global Summit in DC was a reminder that AI is moving fast – and judges, privacy lawyers and practitioner are racing to keep up.
CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
Meta’s NewFronts Message To Advertisers: Embrace The Noise
Can a good sales presentation offset the impact of a very bad news week? That’s a question for Meta, which collected two guilty verdicts in court this week for failing to protect children and creating additive products.
AI Helps Manscaped Trim Social Chatter Down To The Bare Essentials
Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.
How Red Roof Is Bringing In More Customers With Zeta’s Voice-Activated AI Agent
Hotel chain Red Roof is using Zeta’s new voice-activated AI agent to guide its campaign creation, deployment timing and audience development.
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TikTok On Why Brands Can’t Buy Its New Ad Formats Programmatically
Not unlike last year, the mood during TikTok’s NewFronts presentation last week felt like cautious optimism, if not outright relief.
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The Sports World Is Getting The Retail Media Bug
The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.
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CIMM Is Out To Prove That All Media Isn’t Equal
An upcoming paper from CIMM doesn’t just demonstrate that differences in media quality can be measured. It also argues that tying media value to short-term outcomes has perpetuated longstanding industry challenges.
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The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!
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AdMarketplace’s Sam Cox On AI Search: ‘This Is A Time For Betting – And Betting Hard’
AdMarketplace’s new chief product officer, Sam Cox, wants to rethink how ads fit into AI chat and search – without losing user trust.