The Big Story features a roundtable discussion with the AdExchanger editorial team on the week’s top news stories. New and previously published episodes are available on this page and on your preferred podcast app.
Cookies in Chrome might be on the way out, but the IAB has a plan for a new identifier. Project Rearc is still in its infancy, and while its goal is clear, its methodology is still TBD – though the slide deck the IAB shared during its annual leadership conference on Sunday and Monday, indicated […]
This week, Alphabet did what investors have been clamoring for: It released YouTube’s revenues, which were $15 billion strong in 2019. Or maybe “strong” isn’t the right word. By most metrics, a business driving $15 billion in annual revenue is great, but many analysts on Alphabet’s earnings call were surprised that the number wasn’t higher. […]
It’s been a few weeks since Google’s monumental announcement that Chrome would stop supporting third-party cookies. This week, we recorded The Big Story live at AdExchanger’s Industry Preview event, with special guests Paul Bannister (cofounder and EVP at CafeMedia) and recurring special guest Ari Paparo (cofounder and CEO of Beeswax) joining the editorial team. The […]
Last week, NBCUniversal unveiled the money-making apparatus behind its upcoming streaming service, Peacock. Not surprisingly, NBCU has an ambitious advertising initiative to ensure its bird takes flight. But the introduction of Peacock isn’t significant because it’s introducing a bunch of new NBCU ad formats into the wild. Instead, it marks a major entrant into the […]
Those maniacs. They blew it up! In a Tuesday blog post by Chrome engineer Justin Schuh, Google announced its fateful decision to stop supporting third-party cookies within two years. But whether or not you’re slamming your forehead repeatedly into the panic button depends on who you are in the ad industry. This week on The […]
This week on The Big Story, we check in at CES, ground zero for meatless sausages. It’s also where programmatic people have resumed their 2019 freak-out about the California Consumer Privacy Act and death of the cookie – but for good reason. The uncertainty there didn’t vanish over the holidays, as we’d all hoped. Meanwhile, […]
It’s the last episode of the year, and the AdExchanger team looks at the biggest moments and biggest personalities that rocked the advertising industry from 2010 to 2020. If the early 2000s were about innovation and finding new ways to transact advertising, then the 2010s were about maturation and cleaning up the Wild West that […]
Here’s your pre-holiday call to action: Flag your cookies. In February, Google’s Chrome browser will stop sending third-party cookie requests cross-site, unless they’re flagged using SameSite internet standard. What in the Sam Hill does that even mean? Listen to this week’s episode of The Big Story – or read Allison Schiff’s meticulous breakdown of what […]
The TV revolution is in full swing, as ratings decline, prices increase, viewers leave for non-ad supported services and new entrants offer video inventory. This week on The Big Story, we look at recent ad forecasts showing that the ratings decline is catching up to the TV market. In other words, the high prices broadcasters […]
As much as Amazon’s advertising platform has grown in recent years, will it ever surpass Google or Facebook? This week on The Big Story, the AdExchanger team looks at that question, and addresses some of the factors holding Amazon Advertising back – from availability of inventory, availability of data and the usability of its technology. […]
Even with doom-and-gloom headlines, our AdExchanger community has much to be thankful for. In a special Thanksgiving episode of The Big Story, we asked our readers and listeners, “What are you grateful for in ad tech?” As it turns out, many see a world of regulation and cookie pressure from a glass half-full perspective. They […]
Programmatic auction dynamics can be arcane, even for the most technical among us. Google has Open Bidding (nee Exchange Bidding), Amazon’s got Transparent Ad Marketplace (TAM) and Prebid predates them both, not to mention a host of other wrappers on the scene. But what do buyers, exchanges and publishers have to say – and, more […]
Everyone has an opinion about the death of the cookie, especially the ones who have something to sell. That something could be a product that will help alleviate the pain of the cookie going away, or targeted media that relies heavily on cookies. It’s hard to get a straight answer, and as Sarah Sluis and […]
For ad tech companies Criteo and Viant, it’s onward and… upward? Last week, Nielsen Chief Commercial Officer Megan Clarken was announced as Criteo’s new CEO, replacing JB Rudelle. (Incidentally, Clarken’s exodus from Nielsen makes a lot of sense, considering the measurement company’s decision to split into two.) This week on The Big Story, the team […]
The most sophisticated marketers want direct deals with exchanges; it’s hard to wean yourself from Google; and Facebook’s political ads policies continue to roil the public. This week on The Big Story, it’s all about relationships – both building them and moving on from them. First, we look at how some big brands – including […]
Ten years after dataxu raised its first round (and $87.5 million later), the demand-side platform has found its forever home. Roku intends to acquire the company for $150 million, a move that gives it the tech it needs to launch an open marketplace similar to what Xandr is doing with AppNexus. Because dataxu plugs into […]
Change is in the air. To wit, Sen. Elizabeth Warren, topping the polls of Democratic presidential candidates, has made the breakup of big tech into a pet issue on the campaign trail. At the same time, regulatory and privacy concerns are driving state legislation that could transform the way consumer data is collected and, thus, […]
In the lead-up to Europe’s General Data Protection Regulation (GDPR), Google enacted a bevy of changes that affected how advertisers could track and measure campaign performance on Google properties. This week on The Big Story, we look at those changes and the fallout with advertisers. Editor James Hercher examined some of Google’s biggest recent policy […]
Elizabeth Warren has big plans for Facebook: Break it up. This week on The Big Story, the team places Warren’s plan, and her campaign strategy, under the microscope. The Verge published the transcript on Tuesday of a Q&A Facebook CEO Mark Zuckerberg had with his employees, in which he addressed Warren’s plans to break up […]
Owning a business that relies on consumer data is riskier than ever – in terms of both public sentiment and potential regulation. And this risk has caused Google and Oracle to make structural changes. This week on The Big Story, we look and what happened and why. Earlier this week, Oracle laid off 10% to […]
Like it or not, the California Consumer Protection Act (CCPA) is an inevitability as of Jan. 1, 2020. We’ve tried to be as comprehensive as possible covering the law and its potential impact. Earlier this year, new bills were introduced in an effort to influence that impact. Some bills – tweaking some of the language […]
Are we in the midst of an ad tech resurgence? It’s way too early to say, but public companies like The Trade Desk, Telaria, Cardlytics and Rubicon Project have been outperforming recently. This week on The Big Story, the team looks at what the heck is going on. Certainly business models have matured – no […]
Cookies: Can’t live with ’em, can’t live without ’em. Well, that depends on who you ask, and the experts disagree. This week on The Big Story, the team examines both sides of the heated debate on the value, or lack thereof, of third-party cookie tracking. On one side of the fence, a study from May […]
Amazon’s clean room is … well, not open for business. But it exists! James Hercher and Alison Weissbrot on Tuesday reported on a closed beta test run by Amazon that will give ad buyers access to more of its vaunted data. This week on The Big Story, we’ll see what they uncovered in terms of […]
The practice of sending targeted messaging to people online is under fire – and not just in Europe. Both Apple and Mozilla are restricting the ability to target on their respective browsers, and it’s forcing Google’s hand with Chrome. This week on The Big Story, we take a look at some recent news related to […]
After more than a decade apart, Viacom and CBS have gotten back together. In many ways, though, this is a marriage of necessity. The new ViacomCBS entity must find its foothold in a world that’s been disrupted by Netflix and Amazon, faces further disruption from Google, Facebook and Apple – and where peers such as NBCU, […]
Real-time bidding (RTB) is at a crossroads, thanks to Europe’s General Data Protection Regulation (GDPR). This week on The Big Story, we check out what the future holds for a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 […]
TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory. This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of […]
Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51. First up, Sarah Sluis broke wide open a scuffle about standards – namely, how will Google’s exchange bidding product be defined […]
Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or control […]
