Change is in the air.
To wit, Sen. Elizabeth Warren, topping the polls of Democratic presidential candidates, has made the breakup of big tech into a pet issue on the campaign trail.
At the same time, regulatory and privacy concerns are driving state legislation that could transform the way consumer data is collected and, thus, the way paid media is transacted.
Will advertisers still be able to target? Is RTB under threat? Yes, no, perhaps. But maybe it’s not end of days for RTB. Real-time bidding is just a mechanism to transact. It’s the collection and use of third-party data that’s experiencing the real existential crisis.
Meanwhile, what’s up with the holding companies? Two of them – IPG and Publicis – recently acquired multimillion-dollar businesses known for their large data marketplaces. Is IPG’s acquisition of Acxiom a matter of survival? Will the Publicis purchase of Epsilon work? (On its latest earnings call, Publicis shared results that portend some troubles ahead).
And over in TV land, how will the influx of streaming services, some ad supported and others not, impact brands and their ability to find audiences as the availability of inventory decreases and the price of that inventory shoots up?
This week on The Big Story – which was recorded live at AdExchanger’s Programmatic I/O conference in New York City – the team takes on all of these topics in rapid-fire succession.
