Both major publishers like Forbes and startups like Buzzfeed have found there’s little point in trying to replicate the traditional ad model when it comes to digital. And even programmatic has its limits, in their view. In what was billed as a “debate” on the value or hype of native advertising at the Interactive Advertising […]
QuadrantONE, a joint venture of newspaper companies that sought to pool inventory resources and capitalize on the programatic selling opportunity, has shut down. In a note posted to its website today, the company said its joint owners — The New York Times Co., Tribune Company, Hearst and Gannett – will pursue “different paths” for U.S. display […]
Tribune Digital, the interactive arm of the newspaper and broadcasting company, expects mobile traffic on its 36 WAP sites and 60 apps to exceed the PC-based usage it gets this year across its 50 websites. But the question facing it and other publishers looking to nudge ad spending to more closely match users’ smartphone and […]
In the two months since tech publisher IDG finished a major redesign of its PCWorld, Macworld and TechHive sites, the company is ready to expand the centerpiece of that effort: the “Homepage Hero” box. The box is intended to serve as a front door for each site, displaying a large slot called the “Content Hero,” […]
Add “holistic yield management” to the list of buzzy terms content companies are sorting through in trying to determine what’s real and what’s hype when it comes to building audiences and ad revenue. Over the past few weeks, Visual Revenue, which bills itself as the operator of a “Bloomberg terminal” for editors, has expanded into […]
Earlier this week, Thrillist Media Group, publisher of a young men’s local lifestyle guide network and e-commerce app, brought in digital ad sales vet Todd Anderman as the company’s president of sales, marketing and operations. Most recently the chief media and revenue officer of mobile ad targeter Jumptap, Anderman spent much of the past decade […]
Among the questions facing publishers last year: (1) What should be done about the rise of audience buying?, and (2) How do we make mobile advertising really pay off? Meredith Corp., the publisher of women’s magazines such as Better Homes and Gardens and Family Circle, has been focused on mobile for years, particularly through the […]
Last month, local TV broadcast operator Belo Corp. launched its attempt at a pure play digital marketing unit, ScreenShot Digital. The move is similar to ones taken by Time Inc., Gannett, Meredith Corp. and others the last three years. Unlike some of those integrated digital marketing units, ScreenShot isn’t being positioned as a way to leverage […]
For the past seven years, Techmeme, the technology news aggregator, has relied heavily on algorithms to help it organize hundreds of breaking reports every day. While it has employed a growing team of editors to sift through and monitor the tweets, emails and other news items that come in from around the tech sector to […]
Among the many concerns ad sellers and ad agency staffers harbor about the rise of automated audience buying is that all these advancements will ultimately put people out of a job. The ethos of doing “more with less” is a general worry that happens anytime an industry finds itself in the throes of technological change. […]
J.T. Batson is leaving his post at media buying workflow systems provider Mediaocean to become chief revenue officer at Cumulus Media, which is primarily known for running the former ABC Radio Network. Meanwhile, Mediaocean, which was the resulting brand from last year’s merger between Mediabank and Donovan Data Systems, will not be replacing Batson directly, […]
Last month’s ad spending tally from the Interactive Advertising Bureau was another “record-breaker,” as marketers lavished $17 billion on web ads between January and the end of June 2012. Display revenues in the first half totaled almost $5.6 billion, up 4 percent from $5.3 billion in the first half of 2011. So everything should be […]
Over the past two years, Ziff Davis has transformed itself from a digital-only tech publisher primarily known for PCMag.com to a broader content/digital marketing play by adding audience ad targeting, e-commerce and enterprise IT functions. Now, after roughly five acquisitions since CEO Vivek Shah took over the media property with investment assistance from Great Hill Partners, […]
Content marketing tech company Outbrain has decided to make a change in its algos and how it delivers content links to publishers. In a move similar to what you might see with Google’s search product and its intriguingly-named “Panda” update, which sought to improve search results, Outbrain says it isn’t going to let just any […]
As of the fall of 2012, the newspaper industry had limped through 20 straight quarters of decline, according to figures collected by the Newspaper Association of America. The consecutive decreases began in the third quarter of 2006, when combined print and online ad dollars fell 1.5 percent to $11.7 billion. Since that point, newspaper ad […]
Publishers are under pressure to embrace programmatic buying, but Vox Media is resisting the call. The company publishes sports blog network SB Nation, tech news provider The Verge, and video gaming info site Polygon, which made its debut this week. The introduction of Polygon represents what Vox CEO Jim Bankoff and sales director Joe Purzycki call a […]
In yet another sign that major publishers are embracing real-time bidding, The Wall Street Journal Digital Network has teamed up with The Rubicon Project to launch its first branded private ad exchange called “WSJ AUDEX.” The invitation-only exchange will allow select advertisers and marketers access to the WSJ Digital Network’s first-party data across its flagship […]
More than at any other time, publishers are trying to solve the e-commerce riddle. Consider guy-focused Thrillist. The eight-year-old lifestyle media company’s properties include its namesake e-newsletter and mobile app, a local deals provider called Thrillist Rewards, and shopping recommender JackThreads. CEO Ben Lerer spoke to AdExchanger about the way editorial and shopping curation fit together as Thrillist prepares to roll out […]
After years of courting the demand side with all sorts of tools aimed at marketers, small businesses and media buyers, Google is paying a little more attention to its publisher partners on the supply side. The latest offering is Audience Extension from DoubleClick For Publishers and was announced by Google’s Neal Mohan at yesterday’s Ad […]
As 95-year-old business magazines go, Forbes is hardly looking its age. It’s helped that the title’s digital content and ad operations have been through a number of reinventions the past few years. The most recent changes have been on the digital content side. Last summer, the company revamped Forbes.com with an eye toward reducing content […]
Traditional media companies like Condé Nast are learning to fit programmatic buying into their ad sales strategies. We spoke with Josh Stinchcomb, VP of corporate partnerships for Condé Nast about the company’s recent investment in cloud-based ad platform provider Flite and how the publisher of 18 magazines, 4 business-to-business titles, 27 websites, and more than […]
Update: The NYTCo is confirming that it is in talks with Answers.com concerning the sale of The About Group. Read the release. We’ve been hearing rumors the past two days that the New York Times Co.’s About Group, which has been experiencing steady revenue declines the past year, is being sold to Answers.com. Interestingly, Answers.com’s […]
Pete Sheinbaum is no stranger to the power of “the link.” When he led the popular newsletter Daily Candy (acquired by Comcast in 2008) and was looking to scale users and revenue beyond the email inbox, the rich media possibilities of Daily Candy’s website beckoned with demanding advertisers in pursuit. He says that his latest […]
Today, on the Doubleclick Publisher blog, Google released a new report showing a range of display ad trends for publishers using its DoubleClick for Publishers (DFP) ad server, the DoubleClick Ad Exchange, and Google AdSense network. For example, not unexpectedly, Google’s Jonathan Bellack, Director of Product Management, Display Advertising, states, “Sell-through rates (the percentage of […]
It’s been more than two years since Jim Spanfeller left his post heading Forbes.com to create the Spanfeller Media Group, a content network that includes foodie site The Daily Meal and, more recently, sporting enthusiast site The Active Times. Spanfeller is well-known for his view that publishers have mistakenly tended to outsource much of their ad sales to ad […]
Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and ‘Always On’ Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What’s Hot AdExchanger: How is programmatic buying affecting your […]
Yahoo! reported its first quarter 2012 earnings today and results looked good as the company beat Wall Street estimates by about $60 million according to Reuters. From the release, “Revenue excluding traffic acquisition costs (“revenue ex-TAC”) was $1,077 million for the first quarter of 2012, a 1 percent increase from the first quarter of 2011. […]
From Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, Viacom announced “Surround Sound,” which it says is its newest advertising offering extending audience buys from on-air to online through Viacom’s well-known, web properties for MTV, Nickelodeon, Comedy Central and more. To do this, Viacom will use AudienceManager – which was previously known as […]
Jonah Peretti is CEO of Buzzfeed, a social content sharing site. He recently spoke to AdExchanger about his company and the way the viral nature of the Web continues to enhance content and advertising opportunities. Click below or scroll for more: What Social Tools Do You Use? Using The Historical With Today’s RT Social Web […]
Yaron Galai is CEO of Outbrain, a content discovery technology company. Click below or scroll for more: Outbrain and Content Marketing The Publisher’s RSS Feed Problem That Outbrain Solves Use Case On Links And Engagement Metrics Target Market and Market Size The Future AdExchanger: Can you talk a little bit about the company’s momentum? And… […]
