Privacy

In its Q4 earnings report Tuesday, PubMatic highlighted how SSP consolidation is an opportunity for the company to pursue its goal of capturing a fifth of the SSP market.

Virginia is for lovers – and privacy lawyers. Although California has attracted most of the attention as the first US state to pass and enact comprehensive data privacy legislation, other states, including Virginia, have been swiftly following suit with regulations of their own.

“This year is going to be a big one for the ad tech industry from a privacy perspective,” says Joe Jones, director of research and insights at the International Association of Privacy Professionals.

Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.

There was hot ad tech legal drama in the Gem State this week.

A judge in Idaho intends to rule that the Federal Trade Commission’s case against Kochava can proceed. But the FTC may have to make some changes to its complaint before moving forward.

The FTC’s only remaining Republican commissioner just resigned — and political polarization is putting the agency in a pickle.

The question “How do you define a data clean room?” no longer has a subjective answer.

Third-party cookie deprecation in Chrome has been delayed so many times it’s become a punchline. But progress in the Android Privacy Sandbox is proceeding apace.

To help businesses operate in a complicated legislative landscape, the MSPA offers a contractual framework and consent management guidance for compliance. But what do publishers need to know about implementing the MSPA?

Businesses should be asking themselves whether their data usage is fair beyond simply getting an opt-in, said Arielle Garcia, chief privacy officer of IPG-owned agency UM Worldwide, speaking at AdExchanger’s Industry Preview in New York City on Tuesday.

If you didn’t celebrate Data Privacy Day this year, the California attorney general did for you – by sending a series of warning letters to mobile apps over alleged violations of the California Consumer Privacy Act.

Privacy is one of the most pressing issues facing the online advertising industry – and antagonizing lawmakers who already don’t have the highest opinion of the online advertising industry could be a dicey strategy.

You are not experiencing déjà vu. The CNIL, France’s data protection authority, did indeed issue three separate fines – all to do with consent or the lack thereof – over the course of less than two weeks.

Belgium’s data protection authority announced on Thursday that it has approved IAB Europe’s action plan, a six-month overhaul of the TCF, which was deemed illegal by the Belgian agency in February. But, a bit like in a triple-jump competition, this first hop only gets IAB Europe a small part of the distance it needs to travel.

When it comes to privacy compliance, who you work with matters. Verification startup Neutronian just released a new score for ranking whether a company – and potential partner – has a kosher approach to privacy.

When Cory Munchbach first started at BlueConic in 2015 as director of product marketing, the CDP category didn’t even formally exist yet. And so she’s seen quite a bit of change between then and Thursday, when she was promoted from COO to CEO.

Turns out it’s actually better to ask for permission than for forgiveness, at least when it comes to privacy compliance in Europe. Apple and Meta are living proof.

From the Federal Trade Commission’s plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that sent ripples through the ad tech ecosystem in 2022 – and will keep on rippling in 2023.

In late May 2019 – one year after GDPR went into effect – European identity solutions provider Roq.ad decided to delete all of its data and rebuild its cross-device graph from scratch to make sure it only dealt in consented data as defined by the law.

Although there are important nuances between the different laws, businesses that have been working toward compliance with the California Consumer Privacy Act and California Privacy Rights Act are in a good position for complying with other state privacy statutes. But the CPRA has several unique provisions that make it a beast all its own.

Last week, the IAB’s multistate privacy agreement (MSPA) was made available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows. But what is the MSPA?

There’s rapid progress being made on the Android version of Privacy Sandbox. Google said it plans to roll out the initial Privacy Sandbox beta to Android 13 mobile devices starting early next year. Google first announced the Android Privacy Sandbox less than a year ago, in February. Android 13 was released in September.

Google’s ad preference center is ready for prime time. The purpose of My Ad Center, which started rolling out to users on Thursday after first being teased in May, is to serve as a hub for tools that give people control over the ads they see and the data used to target them. “People are […]

The Federal Trade Commission is making privacy a priority. But that’s hard to do without a federal data privacy law. In the meantime, the FTC hopes to fill in the gaps with new rulemaking to apply privacy practices to consumer welfare enforcement broadly, said Rashida Richardson, attorney advisor to FTC Chair Lina Khan, speaking at AdExchanger’s Programmatic IO conference in New York City this week.

There are two sides to every story and two sides to every lawsuit. In late August, the Federal Trade Commission sued mobile measurement and data provider Kochava accusing the company of selling sensitive geolocation data. Here’s what Kochava CEO Charles Manning has to say about it.

The US data privacy landscape is chaotic. The future of the recently proposed American Data Privacy and Protection Act is now decidedly up in the air, and states are passing their own privacy laws in the absence of a federal one, which makes compliance complicated. Federal agencies like the FTC are also trying to fill the data privacy rulemaking void.

Data clean rooms are to 2022 what customer data platforms were to 2019: Everyone’s talking about them, but people don’t necessarily know what they’re talking about. One reason for the uncertainty is that there are no standards that define exactly what a clean room is or how it should operate. “There are a lot of […]

Earlier this week, AdExchanger asked FTC Commissioner Alvaro Bedoya during his keynote at the NAD’s conference on advertising law in Washington, DC, why the commission decided to sue Kochava rather than any other ad tech company with a location data business. And, according to Bedoya, Kochava was singled out for a reason.

Although the Federal Trade Commission has historically been a fan of the ad industry governing itself, it’s been making moves to signal that the commission might start to reject self-regulatory practices, at least on the privacy front.

Oracle is big. Huge. But, the fact is, Oracle Data Cloud (what is now Oracle Advertising) doesn’t have and has never had 5 billion people in its ID Graph, regardless of Larry Ellison’s flair for the dramatic.