A few years ago, video multichannel networks (MCNs) had the luxury of choice: get access to a large, scaled audience via YouTube or go with a handful of new video upstarts wooing content creators with pricier payouts. But the digital video landscape has dramatically shifted since, as digital publishers and broadcast nets alike increasingly distribute […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Walt Horstman, senior vice president and general manager of analytics and advertising at TiVo. The Telecom Act of 1996 deregulated the telecommunications industry and inspired new companies to enter the market and compete with […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Daniel Gulick, insights engineer at TVSquared. The 1979 hit song “Video Killed the Radio Star” focused on the passing of time, when “stars” created through radio programming were replaced by a new era of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anne Schelle, managing director of the Pearl TV business alliance. As media systems continue to evolve, over-the-air TV broadcasters have been planning an enhancement to digital TV that will greatly improve visibility for advertisers. […]
With addressable TV predicted to grow 65.8% this year to reach $1.26 billion in ad spend, local TV providers will be among the channel’s biggest beneficiaries. For instance, Videa, Cox Media Group’s TV ad platform, expects its 190 local addressable TV station partners to more than double within the next six months. On the flip […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Joe Hirsch, CEO and co-founder at Yellowhammer Media Group. Brands are probably not surprised by the recent ANA report documenting the common agency practice of favoring their own in-house creative production firms over third […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Wilson, associate media director at DWA Media. TV-connected devices such as Roku, Amazon Fire TV, Apple TV and Google Chromecast are proliferating. Half of US Wi-Fi households now stream over-the-top (OTT) content directly […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove. The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Dale, VP, legal and data protection officer at dataxu. My grandfather was a real-life “mad man.” During the “creative revolution” of the 1960s, he built copy and art teams at Doner Advertising, handling […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept of reach recently. My background is mostly mid-sized to large ad and media agencies, so reach has largely […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski, senior vice president of media and analytics at TechStyle Fashion Group. Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from […]
After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland Clarke and went private in April, is moving its working media budget into digital video. That’s not to say RetailMeNot is entirely abandoning TV, since the broadcast medium drives brand lift during periods when there […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now […]
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduit […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michael Bologna, president at one2one Media. There are two pressing questions that continue to raise debate in addressable television circles across the industry. When will national inventory enter the supply chain? And is the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin Kohn, CEO at iQ Media. Today’s living room looks a bit different than it did in the 1960s, or even the 1990s, but its focal point remains the same: the television. While cutting […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dario Diament, vice president of product and strategy at Headway. Video advertising has become the marketer’s top choice for reaching and engaging consumers, with pre-roll ad units being the most favored format. But as anyone […]
OTT is a catch-22 for advertisers. While it reaches the cord cutters traditional TV advertisers want to target, that audience is still difficult to track in an OTT environment. Although the channel is capturing more attention (and dollars) from the traditional TV camp, digital buyers say connected TV needs to address the issue of identity […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Michelle Stewart, Media Director at DWA Media. Michelle will present “Defining KPIs For B2B Marketers” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The appeal is undeniable: “Programmatic” connotes digital trackability, and “TV” […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frank Sinton, founder and CEO at Beachfront Media. Video advertising has seen astronomical growth in the last two years. The average per-brand spend has jumped 67% over the past two years alone, from $5.6 […]
Although early video investments (and acquisitions) were focused on the desktop, a new influx of funding is pivoting to channels like over-the-top TV. In the span of three months, more than $150 million in VC funding has been injected into startups capitalizing on the demand for new video content – and addressing the challenges of […]
In the past, large linear audiences weren’t always addressable, and TV tune-in marketing was more “spray-and-pray” than precise. But TV tune-in, that mainstay of traditional linear promotion, is getting a data-driven boost. As linear ratings decline and consumers trend toward time-shifted content and new distribution points like mobile and over-the-top, marketers have more data at […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Monfried, CEO at Lotame. Set in the world of minor-league baseball, “Brockmire” is IFC’s highest-rated program ever. The show also provides a useful metaphor for over-the-top’s (OTT) dependency on remnant inventory, an issue we first […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Hock, head of business strategy and development, media and entertainment, at Adobe. EMarketer pegs the US addressable TV ad spend at $1.56 billion for 2017. That’s double the rate of 2016, which was double […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Kevin O’Reilly, chief technology officer at TVSquared. Digital has borne the brunt of recent brand-safety issues. While there’s been a lot of talk about offline taking cues from online to improve ad measurement and […]
Newsy started life as a desktop play. But now the digital video network, purchased by the E.W. Scripps Company in 2013, derives most of its traffic from over-the-top (OTT) devices as buyers begin to warm up to the channel. Marketers are increasingly willing to invest in OTT not just as a testing ground but as […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tod Loofbourrow, CEO at ViralGains. Last year, Procter & Gamble spent $8.3 billion on advertising, making the company the world’s top advertiser. Accordingly, the words of P&G CMO Marc Pritchard have enormous power. In […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Braley, general manager of advertising platforms at Ooyala. If you’re a brand marketer, would you like to see your ad running alongside nauseating video content? I thought not. My point is one about […]
