The Joint Industry Committee Forges Ahead With Currency Certification
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot.
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Measurement
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ISpot Acquires TV Measurement Competitor 605
On Wednesday, iSpot acquired 605, a TV measurement and attribution company that brings iSpot’s US household footprint to 82.7 million.
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Claritas Acquires Measurement Rival ArtsAI To Get In On The AI Boom
Claritas acquired AI-driven marketing automation platform ArtsAI to strengthen its personalization, measurement and AI capabilities.
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Why Facebook, Google And Amazon Are Embracing Media Mix Modeling
The three largest walled garden advertising platforms are investing in new measurement solutions, namely media mix modeling – even if it means giving credit to their competitors for driving conversions.