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  • Amazon Q3: Ad Revenue Category Up Amid Weak Earnings

    Amazon remained tight-lipped about its developing ad network during the company’s Q3 earnings call, about which CFO Thomas Szkutak only said: “There’s not a lot I can say there.” Amazon’s “Supplemental Revenue” category, which includes advertising, Web services and co-branded credit cards, raked in $1.3 billion in Q3, up 40% YoY from $960 million. Amazon’s supplemental revenue […]

  • Nielsen Reiterates Commitment To Digital During Q3 Earnings

    We live in a world of media fragmentation, said Nielsen CEO Mitch Barnes during the company’s Q3 earnings call. And Nielsen, which reported Q3 revenue of $1.6 billion, a YoY increase of 13.3% (excluding its recent acquisitions of consumer research company Arbitron and market research firm Harris Interactive), wants to help measure it. Net profits, however, continued their slump from last […]

  • Alliance Data Systems Anticipates Conversant Will Increase Revenue To $6.6B

    Alliance Data Systems (ADS) reported Q3 2014 revenue of $1.3 billion, a 20% YoY change, mostly driven by the company’s private-label credit card services division, which saw 17% YoY revenue growth to $622 million. ADS has steadily increased its outlook with each earnings call, and it did so again in its Q3, raising its core […]

  • Holding Ad Tech: Matomy Insiders Sell 20% Stake To Publicis Groupe

    Publicis Groupe will acquire 20% of Matomy Media Group, an Israeli performance marketing company that recently went public on the London Stock Exchange, the companies said Monday. The investment will not generate cash for the company’s coffers, going instead to a small group of individual investors, but CEO Ofer Druker said it will result in collaboration […]

  • Qubit Raises $26M From Accel Partners For ‘Predictive Data’ In Ecommerce

    London-based ecommerce personalization tech company Qubit has raised $26 million in a Series B round led by new investor Accel Partners. Existing investors Balderton Capital and Salesforce Ventures also participated in the round, which brings Qubit’s total financing to $36.5 million to date. “Our new funding is for continued investment in R&D, and we have […]

  • In The New Wave Of Social Marketing M&A, Facebook PMDs Call The Shots

    The participants in a new race to snap up social marketing technology companies aren’t the usual enterprise software suspects. In the latest wave of consolidation, Facebook Strategic Preferred Marketing Developers (PMD) are buying each other. Search and social software company Kenshoo this week moved in on Adquant, a social ads platform specializing in mobile apps […]

  • Adobe's Strong Q3: Marketing Cloud Wins, Uptick in 'Large' Deals

    Adobe’s fiscal Q3 was relatively strong as the company reported $290 million in revenue for its Adobe Marketing Cloud portfolio of products, up from the $254.9 million recorded in Q3 last year. Adobe Systems’ total revenue was $1 billion in the quarter. Overall, Adobe Marketing Cloud cited strong customer adoption in the third quarter, counting British Sky, Ford Motor […]

  • Mobile Player xAd Snags $50M In New Funding, Says It Doesn’t Even Need It

    Following a $50 million infusion of cash Thursday, mobile location vendor xAd appears to be sitting pretty. The money is a combination of equity and debt financing. XAd is not publicly disclosing the split. According to CEO Dipanshu Sharma, the company doesn’t “have any immediate plans for the funding,” which came courtesy of Institutional Venture Partners, […]

  • Alibaba’s Q2 Revenue Nearly Doubles Year Over Year On Road To IPO

    Just days shy of its IPO, Chinese ecommerce giant Alibaba Group reported Q2 revenue of $2.54 billion, a 46.4% increase over last year, while net income skyrocketed to $1.99 billion. The company could raise close to an additional $20 billion out of the IPO based on an average valuation of $168 billion. In a revised […]

  • AppNexus Attracts Public Equity Investment, Now Valued At $1.2B

    The independent ad tech company that powers more than 30 billion ad impressions per day through its platform is now, officially, a $1 billion-plus business. AppNexus revealed Monday it has closed a $60 million investment round from an unidentified Boston public equity and asset management firm, valuing the company at about $1.2 billion. At the […]

  • Facebook, LinkedIn Ads Partner AdStage Picks Up $6.25M

    AdStage, a cross-platform campaign automation tool as well as a Facebook and LinkedIn ads API partner, has raised $6.25 million in Series A financing from Verizon Ventures and myriad other investment firms. This brings the company to $8.78 million in total funding since its founding less than two years ago. AdStage will predominantly use the […]

  • Dentsu Sees Q2 Revenue Increase From Client Wins, World Cup Advertising

    Dentsu reported steady quarterly earnings Tuesday both in Japan and abroad. The Japanese holding company saw Q2 revenue rise to $1.3 billion, a 9.8% increase YoY. The company saw 10.6% organic growth in Europe, the Middle East and Africa, 4.7% in the Americas and 14.8% in Asia-Pacific. The modest growth was driven by new client […]

  • Q2: Millennial Media Still Can’t Catch A Break, But It’s Looking To Programmatic As The Panacea

    It ain’t easy being a standalone mobile ad network/exchange these days, especially with Facebook, Google and Twitter breathing down your neck — and Millennial Media is feeling the burn. While Millennial reported $67.3 million in revenue in Q2, up 18% from the same time last year, the number needs to be taken with a grain of […]

  • Sizmek Posts Not-So-Sizable Q2, Buffs Up On Mobile With Aerify Media Acquisition

    Sizmek’s Q2 2014 revenues disappointed, with a meek 7% YoY increase to $44 million. In addition, the company said it had acquired Aerify Media for $6.25 million in cash (not reflected in Q2 revenue). First, the revenues: Despite double-digit growth in LATAM and EMEA, Sizmek struggled due to what CEO Neil Nguyen singled out as “lower-than-expected performance […]

  • Marin's Revenues Display Growth

    Marin Software’s net revenues are up at $23.9 million for Q2, a 31% YoY increase. The company served 776 active advertisers this quarter, with 13 coming from newly acquired Perfect Audience. The total was up 192 advertisers from Q2 2013, a 33% YoY increase. CEO David Yovanno, who just completed his first quarter as CEO, touted […]

  • Conversant’s Q2 Tries To Focus On The Future, Not So Much The Present

    Since Conversant rebranded from ValueClick and redefined itself from an ad network to an ad tech company, the choppy waters it once rode have calmed. But last quarter, CEO John Guiliani warned Q2 2014 wouldn’t be as great, particularly due to the possibility of losing – or getting reduced business from – two of its […]

  • Acxiom Revenue Tanks This Quarter, But CEO Howe Asks Investors To Give It Time

    You can’t blame Acxiom for trying, but the data management firm still has a ways to go before it achieves its goal of becoming the data management company to end all data management companies. Revenue for the first quarter of 2015 (Acxiom’s fiscal year ends in March) was $242.2 million, down roughly 6% year-over-year from $257.2 […]

  • RockYou Raises New Funding To The Tune Of $10 Million

    Inventory is where it’s at for RockYou. The company, which recently pivoted away from game publishing to focus on becoming a programmatic in-game video ad network, has raised $10 million in funding from FastPay, a sort of anti-VC that extends credit lines to digital media companies. It plans to use the money to buy up […]

  • Expedia Flies After Q2, Pushed By Ad-Driven Tailwinds

    Analysts’ high expectations for Expedia’s Q2 2014 earnings were justified when the travel-booking company reported YoY revenue growth of 24% to $1.49 billion. Though driven predominately by strong hotel room night and air ticket growth, Q2 advertising and media revenue played a notable role in causing the revenue hike, growing 54% YoY to $123 million. […]

  • Rubicon Project Posts Strong Quarter, Sets Sights On Video And Data Value

    Rubicon Project posted a Q2 revenue YoY increase of 49%, for a total of $28.3 million. Managed revenue was $153.5 million, an increase of 36% from the same period last year. RTB managed revenue grew 75% YoY. Rubicon lost more money than last year, however, with a net loss of $9.4 million, compared to $2.1 […]

  • Twitter Posts Strong Revenue Growth, Plans To Court Logged-Out Audiences

    Despite the troubles Twitter has had maintaining its audience growth rates, particularly in the US, it has consistently reported revenue increases. Its Q2 2014 revenue was no exception: The company hauled in $312 million – a 124% YoY increase. Twitter again beat analyst predictions that the social media company would see revenues of about $282 million. Advertising […]

  • Nielsen Posts Strong Q2 2014 Revenue, Plans To Focus On Mobile

    Nielsen’s revenue soared in the second quarter. The company on Tuesday reported a nearly 16% revenue growth spurt in the second quarter of 2014 to $1.6 billion, up from $1.4 billion at this time last year, minus the recent acquisitions of Arbitron and Harris Interactive. Although revenue was up, net profits were nothing to write […]

  • Pandora’s Mobile Revenue Hits All-Time High, Listener Growth Not So Much

    Mobile ad revenue was up significantly for Pandora during Q2 2014, jumping 59% from last quarter to $167.5 million, a 51% year-over-year increase. Total revenue for the Internet radio streaming company came in at $218.9 million, 76% of which was made up by mobile ad revenue. While it represented a 38% year-over-year growth for the […]

  • TripAdvisor Misses Q2 2014 Estimates — But At Least Ad Revenue’s Up

    TripAdvisor painted a muddled picture during its Q2 2014 earnings call. The travel booking site’s overall profits came in far below estimates. But ad revenue was a bright spot for TripAdvisor, which saw an increase in both click-based and display ad revenue this quarter. Click-based ad revenue increased year over year to $235 million, up […]

  • Marketing Services A Bright Star For Neustar Q2 Amid Contract Black Hole

    Communications infrastructure provider Neustar is in the midst of a change, one reflected in the growing importance of its marketing and security services. “We’ve succeeded in pivoting in becoming an information services and analytics company,” said Neustar CEO Lisa Hook during the company’s Q2 2014 earnings call. Neustar reported Q2 2014 results at $237.5 million, […]

  • TubeMogul Updates S-1, Valued At $372 Million

    Video demand-side platform (DSP) TubeMogul has updated the S-1 it filed in March, saying it will sell 7,187,500 shares at a suggested offering price of $13 per share. Read the S-1. TubeMogul hopes to raise $93 million and will now take this offer to potential IPO investors – “the roadshow” – prior to the company going public. […]

  • More Money For MediaMath: Ad Tech Firm Nets $73.5M After Three-Year Funding Hiatus

    MediaMath received $73.5 million in Series C funding, led by Spring Lake Equity Partners, bringing its total to $175 million. The ad tech company will devote the funds to honing its flagship TerminalOne Marketing Operating System product and for global expansion into EMEA, APAC and LATAM markets. This infusion is MediaMath’s first round of funding […]

  • Another Boost For Offline-Online Linking As Datalogix Scores $45M

    Datalogix nabbed $45 million in Series C funding, led by Wellington Management Company. This latest round brings its total to $111.5 million, according to CrunchBase. The company intends to use the funds to build out its product and attract more clients. The company’s main business is linking online consumer activity with offline shopping behavior. It is one of […]

  • Sizmek’s Q1: Sights Set On Mobile And Video Growth

    Ad tech company Sizmek reported Q1 2014 revenues of $38.4 million on Tuesday, a 13% year-over-year increase. Neil Nguyen, president and CEO, emphasized that the company is expanding and strengthening key areas with an emphasis on mobile and video offerings. Mobile revenue increased 90% year over year. Sizmek continues to invest heavily in the channel. […]

  • Conversant’s Q1: Drawing Strength From Cross-Device Deployments

    If the message in ad tech company Conversant’s year-end quarterly was one of renewal following a rough 2013, its Q1 was about stability and sustainability as the company beat the guidance it provided in its Q4 2013 call. This was largely due to improvements in the company’s display business as well as its work in […]

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