Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Strategic With Video YuMe has received a cool, strategic $12 million investment from a group that includes Samsung Ventures among others as YuMe appears to be clearly warming to the role of solutions provider for the connected TV future – in addition to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Or IPO The Business Insider drank from the rumor cauldron (or something like that) yesterday and said that Amazon may want to acquire sell-side platform PubMatic. TBI’s Nicholas Carlson quotes a source and writes, “This source said a Pubmatic executive and another plugged-in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Is H-O-T Hot hot hot… Video DSP and analytics firm TubeMogul says pre-roll is “catching up” with online display ads in terms of inventory with real-time bidding attributes. See the graphic. According to a company blog post, “In the past five months, pre-roll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Klout And Minors The New York Times examines Klout and the story of a mother who noticed that her own Klout score – which measures influence across several social media sources – was connected to the Klout score of her son and daughther who […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Retargeters Banned! Schwaaa? All Things D’s Peter Kafka says that retargeters are banned on Yahoo!: “People familiar with Yahoo say that this week it told at least three retargeting companies — Criteo, TellApart, and ValueClick’s Dotomi — that it would stop selling them its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG Reports, New CEO DG, owners of MediaMind, Unicast, Eyewonder and more, reported its third-quarter financials yesterday saying it had $84.6 million of revenues and a GAAP net loss of $4.1 million and said, “The Online Segment generated revenue of $24.0 million, an increase […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pooling Inventory ClickZ’s Zach Rodgers sees challenges for the new Yahoo!/Aol/Microsoft coalition with operations, data ownership and “a third danger is that the integration could remove the differentiating audience characteristics of the companies’ three ad network products: Yahoo’s Network Plus, AOL’s Advertising.com, and the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Nisenholtz Exits NY Times NY Times Company digital ops chief Martin Nisenholtz announced he is retiring after leading the publisher into the digital age beginning in 1995. According to paidContent’s Staci Kramer, Nisenholtz will not be replaced and his duties will be absorbed by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Groupon Has $700 Million Groupon finally went public on Friday effectively putting an end to stories about Groupon trying to go public. Read about it. In the process, the IPO gates may not have swung wide open for advertising-related tech startups, but the gates […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Valueclick Making Cash What’s happening with media? Watch Valueclick. First some data – online media and advertising tech company Valueclick reported Q3 2011 earnings largely in line with Wall Street expectations as the company earned a fat $37.9 million in profit on $137 million […]
