Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Krux’ Velvet Glove Sell-side platform Krux announced that former Wall Street Journal Digital Network President Gordon McLeod has been named President. According to the release, “McLeod will oversee all of Krux’s client- and partner-facing activities worldwide, including sales, services, business development, and marketing.” Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buddy Media Buys Buddy Media continues to dine at the table of social ad software as it puts its $54 million VC investment to use. Yesterday, the company announced the acquisition of UK-based Brighter Option. According to the release, Buddy Media claims that “Unlike […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol Board Brou-ha-ha Aol investor Starboard Value LLP, which owns 5.2% of the company, is trying to make waves on the Aol board as Starboad issued a press release on Friday saying it wanted to remove half the Aol board and nominate five of […]

Cocktails are complete (for now).. and …. The IAB Annual Leadership Meeting is underway! IAB President and CEO Randall Rothenberg begins the meeting with an intro of the agenda and an overview of IAB highlights in the past year. The place is pretty packed – sold out according out to the IAB – and Rothenberg […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT And Bill Of Rights Do-Not-Track is coming to the browser for all those companies who create web browsers and had previously been unwilling to capitulate. The Wall Street Journal reports, “A coalition of Internet giants including Google Inc. has agreed to support a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Graphics Nothing better than some good ol’ eMarketer graphics for your PPT. How about one showing how Google and Facebook are moving into the display advertising lead? Get it here. eMarketer admitted being too high with previous estimates as Facebook’s S-1 statement gave […]

Yesterday, SAS acquired publisher ad server aiMatch for an undisclosed sum. According to the release, “SAS’ advanced analytics combined with aiMatch’s technology will provide publishers with an end-to-end solution to help manage, forecast, optimize and measure ad inventory to maximize ad revenue”. Read more. AdExchanger reached out to executives in the industry for their “take” […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Overcoming Auto-Play SpotXchange announced that among the attributes it will provide RTB bidders in its video ad exchange is the ability to understand whether a video ad is “auto-play” on a page or not. One of the complaints from advertisers is that their video […]

The following is from Rachel Whetstone, SVP of Communications and Policy at Google and is in response to today’s claim by Microsoft that Google had bypassed IE privacy settings. Microsoft omitted important information from its blog post today.   Microsoft uses a “self-declaration” protocol (known as “P3P”) dating from 2002 under which Microsoft asks websites […]