Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here PubMatic Banks $45 Million Sell-side platform PubMatic announced a hefty “mezzanine” round raise of $45 million as it looks to build out and, perhaps, even acquire sell or buy-side tools in preparation for an IPO. Peter Kafka interviews Goel about his company on All […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s The Pixel Yesterday’s DoubleClick marketing event appeared to be a success if a “few thousand viewers” via a livestream is any indication. The event announced new integrations within the DoubleClick marketing stack known formally as DoubleClick Digital Marketing. Invite Media-like tech is getting […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Alt UDID Under Review The Wall Street Journal sees the new UDID alternatives as mobile ad networks’ efforts to “circumvent” Apple Safari browser security efforts. The WSJ says, “…Ad networks that serve advertisements within mobile apps have started using new identifiers that collect information […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Login Cometh Michael Miller reports on Google execs Susan Wojcicki and Sundar Pichai’s appearance at last week’s D:10 conference. In response to a question about the poor targeting of advertising today, Miller paraphrases Pichai who says, “The personalization of advertising is still in […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Set To “ON” If you just can’t stand browsing without a Do-Not-Track feature, in a few days Microsoft says it can help with DNT Features built into its latest Internet Explorer 10. Read the news buried in a release. Meanwhile, IAB CEO Randall […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Internet Trends In spite of the fact that former Morgan Stanley analyst Mary Meeker has joined the VC world (Kleiner Perkins), she is still cranking out her famous Internet Trends report which she presented at All Things D’s D10 conference. And guess what? Mobile […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Salesforce.com Has A New Buddy? Social marketing software is the new DSP. Last week Vitrue was acquired by Oracle. This week, Peter Kafka says on All Things D that Buddy Media and its $90 million of venture funding is about to get rolled up […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires With reports continuing to swirl of Amazon building a significant display advertising business, Kunur Patel says in Ad Age that the acquisition of a mobile ad network may be next. Patel thinks Amazon’s ecommerce data could be a powerful bottom-of-the-funnel solution for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Was MSNBC.com, Now NBC.com? There’s long been speculation that NBC Universal could take full control of MSNBC.com from Microsoft, its partner in the website venture. Adweek’s Mike Shields hears that the Comcast-owned network is considering it. “The site benefits heavily from its prominent placement […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Evidon, DoubleVerify Partner Just in time to provide compliance with the EU ePrivacy Directive and U.S. Self Regulatory Program, DoubleVerify has agreed to integrate Evidon’s privacy solution into its measurement platform. About a year ago, DoubleVerify was an Evidon competitor when it came to […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Viewable Tsunami Viewability metrics – called AdView – are now part of ad verification platform DoubleVerify as the race to offer better buying metrics intensifies. Mitchell Weinstein, adops maven at Universal McCann, says in the release, “We’ve been using DoubleVerify for content verification for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Twitter Do-Not-Track standardization on Twitter’s platform will partially cut the legs out from under one of its personalization features. ClickZ’s Kate Kaye reports on the Firefox browser implementation, “When users who have DNT enabled on their browser visit any web page that features […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Predicting Digital On the DoubleClick For Publisher blog, Google VP of Product Neal Mohan revisits his predictions for ads from a year earlier as well as comments he made at Wednesday’s LUMA Partners’ Digital Media Summit. He also makes new predictions such as: “25% […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging The Server Brand engagement player Moat has made a deal with WPP Group’s 24/7 Media to embed Moat tech into the 24/7 ad server. The release explains, “Publishers using 24/7 Media’s propriety ad serving technology, 24/7 Open AdStream, can utilize Moat’s solution through […]

$10 million is a drop in the proverbial bucket of General Motors’ $1.8 billion U.S. advertising budget. But for Facebook, losing that .6 percent of the no. 3 U.S. advertiser’s spend is a painful blow, coming as it does just before its expected public offering. The Wall Street Journal’s report (sub required) yesterday spun the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No “Like”, GM? The Wall Street Journal reports that General Motors will stop advertising on Facebook. No “like”, GM? The WSJ says, “GM, started to re-evaluate its Facebook strategy earlier this year after its marketing team began to question the effectiveness of the ads. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Report Mobile ad network Millennial Media reported its earnings yesterday. Yes, that’s right, Millennial Media is a public company in case you’ve forgotten and every three months you will get a taste of how the mobile display advertising market is performing. How […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Removes Thompson It’s official: Scott Thompson has been removed as CEO of Yahoo!. According to a release, the new interim CEO will be Ross Levinsohn. Activist investor Daniel Loeb was a winner, too, as his picks for the Yahoo! board will be installed […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DG, And MediaMind, Report DG said its “segment” (MediaMind, Unicast, Eyewonder) generated $31 million in revenue in the first quarter of 2012. Relatively flat. By the way, that’s three display-centric companies reporting varying degrees of flatness – or less than expected growth in their […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Social Ads Reach Social ads platform Adapt.ly raised another $10.5 million (Time Warner threw down) and announced a new product called Evergreen yesterday. TechCrunch says that the product echoes Facebook’s own Reach Generator product. Adapt.ly CEO Nikhil Sethi tells TC that the product is […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Board Member Falls Yesterday, Yahoo! board member Patti Hart became the first casualty of CEO Scott Thompson’s credential vetting miscue. Read the release. All Things D’s Kara Swisher reported that the company at which Hart is CEO (International Game Technology) requested she leave the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shopper Marketing Shopper Marketing has attracted yet another investment. Rich Relevance said that it has raised $20 million in funds as startups try to build out and ride the eCommerce wave. Read the release. Ecommerce companies, which are sometimes the digital offshoots of brick-and-mortar […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! CEO Drama The “are you kidding me?” drama continues to unfold at Yahoo! around the details of CEO Scott Thompson’s bio. He evidently claimed a computer science degree that he didn’t have and this may bring down his short reign as CEO according […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Linking-In Presentations Yesterday, LinkedIn announced the acquisition of SlideShare, a popular, shareable, slide presentation site for nearly $120 million. Linkedin CEO Jeff Weiner says in a release, “These presentations also enable professionals to discover new connections and gain the insights they need to become […]

“Upfront” presentations are intended to get advertisers to spend money on networks’ programming, but YouTube parent Google will be the initial big marketer on the video site’s new content channels. At the company’s big “Brandcast” event, the search giant pledged $200 million in advertising across YouTube and the Google Display Network to promote the video […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IBM Adds Another CMO Arrow Adding another arrow to its CMO quiver, IBM announced the acquisition of Internet and mobile commerce analytics firm Tealeaf. Clearly, IBM can’t get enough of understanding of behaviors online as it adds Tealeaf to previous, related acquisitions such as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Engaging With Facebook Ads Buddy Media acquired social ads company Brighter Option at the end of February (AdExchanger Q&A) and already the newly-acquired company is part of a major product launch. Inside Facebook’s Brittany Darwell covers the new Facebook API-infused ad plaform dubbed “BuyBuddy”: […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Great White Private Exchange Canadian media companies CBC/Radio-Canada, Rogers Media and Shaw Media announced that they’ll partner on a private exchange for their non-guaranteed, display ad inventory. Known as CPAX – or Canadian Premium Audience Exchange for long – the new exchange will be […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No Talent The WSJ’s Ben Rooney reports on the emergence of companies looking to corral ‘big data’ and how there’s a shortage of big data worker bees let alone scientists. Admirably, Rooney provides his definition of ‘big data’ in the piece: “Big Data refers […]