Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Levinsohn Publishing Though he lost out on the job of Yahoo CEO last summer, Ross Levinsohn has landed the chief executive role at newly created Guggenheim Digital Media, the digital arm of private equity firm Guggenheim Partners. The PE firm is the parent of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Crowd Ad VentureBeat profiles new, crowdsourced video ad company Tongal and its new $15 million funding round. Read it. The company, which has been around since 2008, enables brands to tell a crowd of video producers about their “‘creative needs’ or the kind of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Than A Banner Ad On Digiday, Josh Sternberg looks at the New York Times R&D efforts for advertising as it searches for alternatives for the standard display ad unit. Sternberg quotes the NYT’s Todd Haskell, group VP of advertising, “This is a way […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Mayer Underwhelms Agencies With major ad agency hotshots all converged on Las Vegas for CES this week, Yahoo CEO Marissa Mayer used the opportunity to shore up some relationships to eradicate lingering uncertainty on the part of the chiefs of Madison Ave. Although […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Listen For The Target Radio is the “last bastion of context based advertising” eXelate CEO Mark Zagorski tells paidContent’s Jeff John Roberts, but Zagorski adds that this will change shortly. Pandora, the online radio streamer, is already selling “interest-based” ads that reflect users’ online […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Games Marketing Chartboost, which “allows game developers to reach new users through cross-promotion, make money from their games, and collaborate directly with fellow developers,” has pocketed $19 million in funding from the likes of Sequoia Capital. Read the release. Last February, CEO Maria […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Embryo Satellite TV provider DISH may let advertisers see the analytics on what viewers are watching in real-time — and then hold “last minute” auctions for the ad slots in the hottest shows. DISH SVP Warren Schlichting tells Bloomberg’s Alex Sherman the “exchange”-like […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ESPN’s Display Play With all the talk about “native ads” that resemble a site’s editorial content, ESPN is suggesting that maybe making better looking display units is the answer. In a look at its new wallpaper ads, paidContent’s Jeff John Roberts talks to Marc […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LOL! Buzzfeed Raises $19M Social media sharing site Buzzfeed, sometimes cute and trivial, sometimes tart and political, has raised a $19 million third round as it plans to scale up and take greater advantage of its enormous traffic growth. BuzzFeed will use the proceeds […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Piracy And Ad Networks The University of Southern California (USC) Annenberg Innovation Lab released a new study yesterday which claims that ad networks are continuing to support piracy of digitized content. OpenX, Google, Yahoo (including Right Media), Quantcast and Infolinks are listed among the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Year Of The IPO Buying platform Marin Software, who’s early claim to fame was in the search engine marketing space along with Kenshoo and Efficient Frontier (acquired by Adobe in 2011), says that after taking over $100 million in funding, the next step is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video DSP Funds As video demand-side platform (DSP) TubeMogul looks to increase the amount of revenues it derives from real-time bidding, the company has taken a $20 million funding to help it maintain and enhance its two-year-old system. The proceeds will specifically go towards […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shuttering Ad Network All Things D’s Peter Kafka reports that Facebook has suspended plans to create a mobile ad network for now. Facebook spokesman Brandon McCormick tells Kafka by email: “We are pausing our mobile ads test off of Facebook. While the results we […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Is Video-Serious Facebook is briefing agencies on plans to beef up its video ad menu, AdAge reports. Much remains unknown, or undecided, including targeting parameters, pricing and whether ads will autoplay with audio on. According to the story, “Several… executives Ad Age interviewed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Self-Serve? In Adweek, Tim Peterson puts together a comprehensive piece on Amazon ad strategy plans – including the roll-out a new self-service ad platform in 2013. He writes, “According to trading desk executives with knowledge of Amazon’s plans, the platform is expected to […]
“Brand Aware” is a column from the marketer’s point-of-view on the data-driven, digital ad ecosystem and written by Bob Arnold, Associate Director of Global Digital Strategy at Kellogg Company. As consumer adoption of online video continues its rapid ascent, there’s understandable buzz about video’s potential move into the programmatic space and the opportunities for marketers […]
Programmatic media arrived in force this year, and brought with it a few surprises. (Facebook Exchange anyone?) To get a sense of what might be waiting in 2013, we’ve reached out to a number of industry all-stars to answer a single question: “What will happen next year in marketing and advertising that hasn’t happened before?” […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s a Tag Tag Tag Tag World Late last month the IAB put out some best practices guidelines for tag management. AdAge examines the reasons such a document is needed at this time — ranging from page load times to, of course, data security. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Fighting Fat Fingers On the Google Mobile Ads blog, product manager Alan Huang announces a new initiative in in-app mobile display ads that asks the user to confirm their clicks. He writes, “By expanding confirmed clicks to in-app image ad banners, we’re now making […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Ads Suck Turns out Steve Jobs was right. Consumers have high expectations of mobile advertising — expectations that app developers and marketers aren’t meeting according to a new Forrester study. The research, commissioned by mobile app network Tapjoy, says, “70% said they found […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Big Ad Spam Google has alerted its network of AdSense publishers that, in effect, “You may like the payout for the new 300×600 ad units, but that doesn’t mean you can put a bunch of them on one page.” Policy Associate Charles Huang keeps […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Mobile Cookie Jar In a new report, the Federal Trade Commission details its latest survey of mobile ads aimed at kids and warns developers that collection practices are far too opaque industry wide. Among other shortcomings, “Parents are not being provided with information […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What They Know The Wall Street Journal recaps the struggles over consumer privacy and data in a Saturday feature. Dataium, a Tennessee-based company whose marketing data targets the auto sector, is highlighted: “Dataium’s business involves providing general data about online car-shopping trends. But the […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ever the Bridesmaid Who hasn’t kicked Atlas’ tires? Business Insider reports Facebook has become the latest in a long line of due diligence doers, though talks aren’t necessarily serious. The assumption here is it’s all about the Facebook ad network, but what Atlas would […]
“While small caps like MDC Partners and Sapient have been touting their commerce work for some time and larger agencies have been increasing focus in this area, too, this is the first formal commerce initiative announced by one of the large holding companies. It reminds us of the Vivaki announcement in 2007, when Publicis kick-started […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Ali Mirian, General Manager of Ecosystem at Recyclebank. “I can’t help it. It’s in my nature.” These were the final words of the scorpion as he was drowning. It all started when […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Inventing the Commerce Agency Publicis has teamed with IBM in a bid to place “the transaction” at the heart of its marketing philosophy. The partnership, led by digital agency Publicis Rosetta, will create four commerce hubs with staff trained in IBM’s Smarter Commerce offering. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The AppNexus-Yahoo Deal That Wasn’t AppNexus nearly landed a big deal with Yahoo in the months prior to Marissa Mayer’s arrival as CEO, reports Business Insider. “The plan under consideration was for Yahoo to take a large stake in…AppNexus, and then hand over its […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL CMO Shuffle Reshuffle… – go! Five months after bringing in former Thomson Reuters marketing exec Jolie Hunt as its CMO, AOL has had a change of heart and will be eliminating the position. AOL says it will instead decentralize its marketing efforts to […]
