Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Against Pirates A new initiative in the UK is repurposing digital display ads for an innovative take on cyber law enforcement, according to TechCrunch. Dubbed “Operation Creative,” and managed by the City of London’s Police Intellectual Property Crime Unit, the initiative targets websites […]
The old ad networks have changed. Many have rebranded and refocused as ad tech companies. But dmg, which originated in 2007 as a media arm of ad services provider DSNR Ltd., still considers itself an ad network – though it also wants to be thought of as a provider of cross-channel digital advertising solutions for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Chatvertising A new wave of advertising may be upon us in the form of chat bots, writes WSJ tech columnist Christopher Mims. Services like WhatsApp and Facebook have been popular for quite some time, but new chat apps are cropping up, designed with brand […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Video Ad Inventory Google is buying Twitch for $1 billion, VentureBeat first reported on Thursday. Twitch is an aggregation site for streaming video games in real time (think YouTube for serious gaming enthusiasts), where users can broadcast their desktop, Xbox One or PlayStation […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LinkedIn Endorses Native LinkedIn is growing its native ad strategy, with a new option for brands to personalize and test news feed content. LinkedIn’s calling it “Direct Sponsored Content,” and the offering aims to help brands improve the relevancy of their content. Brands can now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lorry Destainville, product development director at Glow. I used to be a geoskeptic. This is an industry term I just invented. Advertisers used to approach me breathlessly thirsting for geotargeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon Automates Amazon debuted a self-serve ad-buying tool on Wednesday, and VivaKi is the first in training to trial the offering (although the Publicis-owned agency has yet to run a campaign). Amazon plans to extend the tool to “select” agencies, but for the time […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Automating Reserved On Tuesday AOL UK announced that “all reserved inventory” is available programmatically across its owned and operated sites available –through AOL’s demand-side platform. This includes The Huffington Post, Engadget, Parentdish and more. AOL UK’s managing director, Noel Penzer, said the decision reaffirmed […]
Agency holding company Omnicom Group reported Q2 revenues above analysts’ estimates, due in part to growth in its programmatic buying unit, Accuen, as well as growth in the retail and telecom sectors. Its rival, Publicis Groupe, with whom it once planned to merge, had a weak quarter by contrast. Omnicom’s global revenue increased 6.4% to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Verizon’s Tracking Tradeoff Verizon made headlines on Monday with promises to upgrade upload speeds, but also announced an interesting development for advertisers. The company is launching a rewards program centered on tracking data, through which Verizon subscribers can earn points for every dollar spent […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Native LinkedIn is coming out of stealth with a new take on native, and Mercedes is behind the wheel to test drive what is described as a new ad format. On Thursday, Mercedes introduced a contest via the professional networking website: “Unlike typical […]
Interpublic Group (IPG) on Friday reported Q2 revenue increased 5.4% YoY to reach $1.85 billion. IPG reported a 4.7% increase in organic growth, with organic growth in global markets exceeding that in the US. Net income hit $103.7 million, a notable increase from $86.1 million a year ago. According to the company, the quality of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Buying Ad Button Facebook is testing a new buy button that will appear on in-feed ads and is being trialed by a handful of SMBs in the US. The feature lets users purchase products without ever leaving Facebook. According to a Facebook blog post, […]
Nikesh Arora, Google’s SVP and chief business officer, will be leaving the company after a decade, according to the company’s earnings press release. He’ll join Japanese telecommunications and internet company SoftBank, where he’ll be vice chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani, a senior adviser to the CEO and one of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company claims will help advertisers glean if TV spots are sending people to the Internet, to mobile or to stores to make purchases. “Online advertising systems have a problem with over-attribution. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay Ads Execs Transition Gautam Thakar has moved on from eBay Advertising and will join LivingSocial as its new CEO and president in mid-August. Read the release. Thakar’s responsibility at eBay Ads was extensive, according to his Linkedin profile: “Responsible for leading eBay’s Advertising […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered on a new study looking at impacts on brands using mobile video versus television. Adweek reports, “The mobile ads were measured against TV benchmarks associated with each word. Twenty of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Grab For Content Without unique content, your fancy tech platform may not matter. On that note… Over the weekend, Reuters reported that YouTube was in talks with Hollywood and independent producers to fund premium content. If realized, the deals could graduate YouTube from […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Repositions In a companywide message distributed to Microsoft employees Thursday, CEO Satya Nadella spoke on Microsoft’s transition from a technology provider to a devices and services company. In particular, Nadella stresses Microsoft’s need to focus on productivity and platforms. Detailing Microsoft’s cloud OS, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Billions Of Connected TVs A new study from Strategy Analytics says connected TV adoption is about to take off – even more. TechCrunch reports, “The market is predicted to double in size between now and 2018, reaching the 2 billion mark, with smart TVs […]
Dstillery’s investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Correlating Viewability Nielsen has surfaced with a new multitouch attribution (MTA) product that aims to provide an exact correlation of ads viewed to products purchased and presumably a more granular take on return on ad spend. Nielsen piloted its MTA product with Kraft. MTA […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Bottomless Profit In a flattering profile of the Twitter ads team, which has been relatively untouched during recent executive machinations, The NY Times’ Bits blog sees a profitable future for the social (ad) platform. Twitter’s Adam Bain and Kevin Weil are given props […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Slides The FT reports that online video advertising company Blinkx lost a third of its value in the public markets as it announced revenues would fall short of expectations. The company said in a release, “During the last three months, which are seasonally […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Video Video ad platform BrightRoll announced the hire of Bruce Falck as chief operating officer. Falck previously ran Google’s demand-side platform business, a.k.a. DoubleClick Bid Manager (née Invite Media), among other duties. According to the release, Falck will “oversee day-to-day operations at BrightRoll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt to address industrywide invisibility issues. Get the PDF. However, many marketers take issue with the MRC’s two-second delineation. “Two seconds is not, by any means, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMing The Exchange On Friday, Rubicon Project and CRM agency Merkle announced a new capability within programmatic ad buying and selling. The development rolls together Rubicon Project’s Advertising Automation Cloud and Merkle’s suite of marketing tools, and claims to help advertisers run campaigns that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Roundup Estee Lauder, L’Oreal and Spark marketing executives weigh in on programmatic in a recent roundup feature via Portada. “We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the […]
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power to set preferences for ads in apps and the other does the same for mobile browsers. The apps (scroll for screen shots) were previewed by the DAA at its annual […]
