AdExchanger
Articles By AdExchanger
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Aol Exec Brody On Re-Defining The Ad Network Model And Providing The Marketing Stack
Ned Brody is President and head of Aol’s B2B businesses and international operations. He spoke to AdExchanger.com about his company’s recently announced premium ad strategy and re-defining the ad network model through advertising.com and Pictela (read the release). AdExchanger.com: Is AOL and advertising.com building a premium ad network? NB: We have a premium ad network. […]
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AdExchanger: Early DMP
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Google And Big Brands; Ad Network Investment Momentum; isocket Automating Direct Sales
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Goes Direct Ad Age’s EJ Schultz covers news of Google selling directly to the marketer – in this case, Heineken – and suggests the implications could be big down the road. He writes, “The deal covers at least 20 countries and calls for […]
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Cox Digital Solutions Targeting Verticals With High-Impact Placements Such As Appetite Media Says Prez Shaw
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
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Specific Media Buys MySpace; WPP Group And Google Spar; AdSafe Media Sees Growth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Specific Media, MySpace Inked Kara Swisher said yesterday that the deal for MySpace was almost done – and then it was done! – as ad network Specific Media bought the company for a rumored $35 million – AND Justin Timberlake is investing in the […]
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What Aren't Publishers Getting About Real-Time Bidding Today?
Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Andrew Pancer, Chief Operating Officer of Media6Degrees, a social targeting, advertising company. He recently answered the […]
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Triggit Targeting For Amazon; Clearspring Sharing Data Through BlueKai Exchange; Specific Media Buying MySpace?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Amazon And DSP Triggit Yesterday, All Things D’s Peter Kafka announced that demand-side platform Triggit will offer DSP services to e-Commerce giant Amazon.com. Kafka writes, “Amazon has noodled with Web ads in the past, but has confined itself to selling space on Amazon.com and […]
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Supply And Demand: Valhalla Partners' Hebbar Sees Limited List Of Buyers Amid Large Supply Of Sellers In Ad Tech
Kiran Hebbar is General Partner of Valhalla Partners, a venture capital firm with investments in such companies as JumpTap, Legolas and TidalTV among many others. AdExchanger.com: How did you get started in the venture biz? KH: I was the first person in my family to go to college and am very achievement oriented. I have […]
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ChoiceStream CEO Johnson Says New Platform Targets Agencies And Brands With Data As Differentiator
Steve Johnson is CEO of ChoiceStream, a personalized marketing and advertising solutions provider. Yesterday, the company announced its custom audience targeting platform, CRUNCH. Read the release. Johnson discussed the announcement and his company. AdExchanger.com: Can you talk a little bit about ChoiceStream’s beginnings and how it has evolved? And – where did the name come […]
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Publicis Buying Aegis?; The Move Toward Transparency; Meredith Buying Publishers, Serving Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Publicis Buying Aegis? Marketwatch’s Ruth Bender reports that Publicis CEO Maurice Levy is not interested in acquiring agency holding company Aegis’ media business in spite of news reports. According to Bender, Levy said at last week’s Cannes ad festival, “For the moment, we don’t […]
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