AdExchanger
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OPINION: Data-Driven ThinkingHow Behavioral Data Gets Big
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, EVP Global Partners at Dunnhumby. When my family and I moved to New York City, one of the first items we purchased was a Sodastream home carbonation […]
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Moat Sues ComScore; Amazon Ad Impact
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moat Sues ComScore On PandoDaily, Erin Griffith reports on a counter suit by analytics firm Moat against comScore after comScore had sued Moat in July. Griffith writes, “Moat has also accused comScore of fraud. ComScore promoted a ‘viewable impression’ standardized form of measurement widely […]
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IAB Sees Spend Increasing In 2012; Sharethrough's Native Funds
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB: Another Historic Rise The first half of 2012 presented yet another record-breaking period for online ad spending, says the Interactive Advertising Bureau, as marketers lavished $17 billion on the web between January and the end of June. Things looked pretty good during Q2 […]
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Think Verticals, Not Buy Side Versus Sell Side
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. Everyone in the digital marketing industry thinks buy vs sell side. Vendors are either helping buyers reach better inventory at […]
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UK's Mobile Ad Rocket; The Verticalization Of Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. UK’s Mobile Ad Rocket Mobile ad spend is hitting warp speed in the UK as a new report reveals triple digit growth. The Guardian reports, “Breakneck growth is continuing in the second half – fuelled by the popularity of Apple and Google’s app stores […]
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OPINION: Data-Driven ThinkingPerils of the Ad Viewability Craze
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
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More Do-Not-Track; Forrester On Viewability And CPMs
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DNT Off The Rails? Is the Digital Advertising Alliance the industry coalition that kicked the hornets nest? With new guidance exempting members from honoring “Do Not Track” in IE10 (AdExchanger story), the DAA has inflamed privacy advocates — to put it mildly. “DAA is […]
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OPINION: Data-Driven ThinkingVetting Mobile Vendors: A Month of 'Yes'
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sacha Xavier, Partner, Media & Innovation Director for Neo@Ogilvy. In my July column I wrote about the large number of mobile ad networks chasing a limited amount of advertiser demand. […]
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P&G's Mobile Ad 'Secret'; Human RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G’s Mobile Ad ‘Secret’ Procter & Gamble’s deodorant brand, Secret, is running mobile ads on teen publishing site The Chic Fashionista that look to combine “engaging” marketing elements with Facebook and Twitter content that promote an anti-bullying message. The campaign, dubbed “Mean Stinks,” uses […]
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Tumblr Ad Network?; OpenX Sees Momentum
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Where’s Tumblr’s Ad Net? Amid all the big conferences and big parties associated with New York’s annual Advertising Week, there’s the big complaints about big frustrations. Among the many cavils catalogued by Adweek’s Mike Shields is the impatience with Tumblr’s still-emerging marketing offerings. “This […]
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