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»Acceleration

Think Verticals, Not Buy Side Versus Sell Side

"Data Driven Thinking" is written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Cameron Hulett, who is Executive Head of Solution Strategy at Acceleration. Everyone in the digital marketing industry thinks buy vs sell side. Vendors are either helping buyers reach better inventory at... Continue reading »
by AdExchanger // October 11th, 2012 //
»
How WPP's Acceleration Brings Consulting to Digital Ad Tech

Earlier this month WPP bought a majority stake in Acceleration, a 13-year-old consulting and services firm that helps marketers and publishers implement digital ad technology. (press release) The company employs 148 marketing technologists in London, New York, Buenos Aires, Cape Town, Dubai, and Johannesburg. AdExchanger spoke with Cameron Hulett, who leads Acceleration's consulting and sales... Continue reading »
by Zach Rodgers // August 3rd, 2012 //
»

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