AdExchanger
Articles By AdExchanger
-
Priceline.com Buys Kayak; Eloqua's Owned, Earned, Display
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Travel M&A Online travel company Priceline.com has acquired Kayak for $1.8 billion. Read the release. The scream you hear is an ad platform (Kenshoo?) losing its Kayak budget. But, hold the phone! – maybe not. As travel trade Skift’s Rafat Ali points out, “Kayak […]
Tagged in: -
Valassis Launches New Brand.net Product; Medialets Gets Funds For Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Merging Online Valassis has rolled out a new product offering associated with its Brand.net acquisiton in June. Using “Purchase Precision Technology,” Valassis says that the new tech is underpinned with the merging of online and offline data as well as “access to decades of […]
Tagged in: -
OPINION: The Sell SiderThe News Of My Death Has Been Greatly Exaggerated! -The Banner
“The Sell-Sider” is a column written by the sell-side of the digital media community. Today’s column is written by Jim Spanfeller, CEO, Spanfeller Media Group, a new age media company. There has been much talk lately about the demise of the banner as an effective communications tool. These conversations can be self-centered, pointless, naïve, or all […]
Tagged in: -
Bazaarvoice Now Retargets For Ecommerce; Ad Price Blame Game
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Network & E-Commerce Social commerce marketing and SaaS provider Bazaarvoice has acquired e-commerce ad network Longboard Media for $40 million+ (if you include the earnout) to expand, or further, its offerings. Since its founding in four years by ex-eBay and Shopping.com execs Scott […]
Tagged in: -
GroupM's Norman On FBX Growth; Was 'NetShelter', Now 'InPowered'
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘Sitdown’ On FBX In a “sitdown” with Adweek, Facebook’s head of sales, Carolyn Everson, and GroupM global CEO Rob Norman trade notes. Norman says Facebook Exchange has “quadrupled” exchange-traded media. (That’s a finger-in-your-eye to Google.) Everson adds more on FBX, “There are two things […]
Tagged in: -
AppNexus Adds Deutsche Telekom's Ad Network; Indexing The Audience
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. German Programmatic AppNexus will work with Deutsche Telekom’s German “sales house” Interactive Media on Interactive Media’s new publisher ad platform. ExchangeWire notes the deal involves the “serving of all of Interactive Media’s class 2 inventory in Germany, including all performance campaigns and automated buying […]
Tagged in: -
Comic: Adding Guaranteed
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Tagged in: -
Sandy’s Ad Industry Toll; Google PLAs Promising
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sandy’s Ad Industry Toll In addition to unfathomable personal suffering, destruction and death, the devastating hurricane that tore through the northeast this week may have cost the already weak advertising industry $500 million in revenues, estimates Pivotal Research’s Brian Wieser. The loss is primarily […]
Tagged in: -
isocket Adds $8 Million For Ad Tech; Infectious On RTB
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More Ad Tech Investment Ad platform isocket announced new hires and a new round of funding in a company blog post. Foundry Group (who has invested in the past in Admeld, Triggit, Linksmart and others) is the lead investor in the $8 million, Series […]
Tagged in: -
R/GA's Fledgling Media Services Unit Finds Its Stride
R/GA’s decision to launch a media division one year ago was an unusual step for an agency deeply associated with its creative product. The firm has always talked a good game about data, for instance using personal health data to support the award winning Nike+ and Fuel Band products. But that’s a far cry […]
Tagged in: