AdExchanger
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OPINION: Data-Driven ThinkingBig Data: The Time For Talking Is Over
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of digital advertising and global partnerships at dunnhumby. In The Wizard of Oz, Dorothy asks the wizard if he has ever been frightened. The Great […]
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Shoppable Images; Omnicom Tech
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Shoppable Images Online tag management company Stipple is going after the ecommerce market with its new tool, Stipple Shopping, which enables shoppers to purchase by clicking on an image without being redirected to another page or website. “We don’t want to just provide information; […]
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OPINION: Data-Driven ThinkingRetargeting And Prospecting: An Integrated Approach
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gurman Hundal, co-founder of Media iQ. Ad network pitches usually go like this: Their proprietary technology enables them to prospect new potential customers for advertisers. The truth is that, in […]
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RTB Trends; Twitter Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB Trends Accordant Media has released results from a study of Q1 2012 real-time bidding data seen through its ad buying platform. According to a release, “Ad placement transparency improved significantly from 32% to 41%” – which seems to mean that Accordant could see […]
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Weather, Beer, Ads; Mapping Credit Card Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weather, Beer, Ads The term “weather targeting” is bandied about with some frequency, but its meaning can seem a little…foggy. Is it more than predictive umbrella peddling? Digiday shares findings from The Weather Company that suggests media buyers should indeed watch the skies. For […]
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OPINION: Data-Driven ThinkingProgrammatic Premium: Can We Settle On One Definition?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of Maxifier. What’s in a name? Well, when it comes to “programmatic premium,” quite a lot. Interpretations of this term differ widely, as evidenced by the […]
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Q1 Audience Insights; Gaming The Bake-Off
Here is today’s AdExchanger.com news roundup. Want it by email? Sign up here. $egmenting Audience Real-time bidding company Turn has released a new report showing that costs for display advertising, video ads and other rich media are increasing, while those for mobile and social ads have fallen, according to TechCrunch’s Anthony Ha. Noting a Turn audience […]
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EU Settles With Google; The Mobile Ad Choices Icon
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trust In Google The European Union has extracted concessions out of Google as it relates to its anti-trust investigation. The Financial Times reported over the weekend, “The US internet giant will revamp its results page to include prominent links to rival search engines and […]
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The Data In Mobile; Programmatic Overhaul
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Money A survey released at the IAB’s Mobile conference looking at how smartphone users interact with their finances (you did remember to file your taxes, didn’t you?) finds that nearly two out of three respondents (58%) regularly use their bank’s mobile app, while […]
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OPINION: Data-Driven ThinkingCan Facebook Solve Its Relevance Problem?
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Tuleya, VP of Direct Response at Underscore Marketing. For months, the industry has been abuzz about Facebook’s Real-Time Bidding exchange, with pundits touting the millions of impressions it makes […]