As Executive Editor, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.
Taboola is paving the way to enter the Chinese market. On Monday, it revealed it had received a multimillion-dollar investment from Chinese search provider Baidu. Baidu does not name the level of investment unless SEC rules require it. “The goal behind the investment is to work together on launching native advertising in China,” Taboola CEO […]
Beliefnet attracts a niche audience (about 5 million to 7 million uniques per month) of all faiths who come to read content about religion. But while its readers believe in a greater power, Beliefnet wasn’t always sure they had the same faith in ads. Even though advertisers began to prioritize viewability, the publication, which fielded […]
In its first earnings call since going public in March, MaxPoint reported revenue growth of 87% to $28.7 million. Its revenue ex-TAC, which excludes the cost of programmatically buying impressions through real-time bidding, rose 90% to $16.8 million. [Read the earnings release.] The total number of enterprise customers rose 62% to 529. In the first quarter of […]
Facebook has confirmed it will begin displaying publishers’ articles natively in the Facebook mobile app, naming nine initial media partners for the program. (Read the blog post.) Participating publishers are The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC News, Spiegel and Bild. “We’ve been comfortable with experimenting with a variety of storytelling platforms over the past […]
While activist investors like Starboard Ventures LLC had advocated for an AOL-Yahoo merger, Verizon’s intent to purchase the former seems to have dampened that plan. So where does that leave Yahoo? “No different than they were before,” said Pivotal Group analyst Brian Wieser. “In a bad position.” Not everyone has such dire predictions. Cantor & […]
ZenithOptimedia Chief Investment Officer John Nitti will be a speaker at AdExchanger’s CleanAds I/O conference on June 3, an event examining issues and solutions around fraudulent inventory in the online advertising ecosystem. Clients hold their agencies accountable when they run campaigns heavy on fraudulent traffic or misrepresented inventory. While ZenithOptimedia, part of Publicis, understands that […]
The Trustworthy Accountability Group (TAG), a group created by the IAB, ANA and 4As late last year, have announced the creation of a Fraud Threat List through which members will share URLs they consider fraudulent to create a master blacklist. “We are developing a registration program to create a safe zone for the digital advertising […]
Publishers like PureWow seeking audience development have a few usual suspects to drive traffic to sites. There’s Outbrain and Taboola, social amplification and syndication or traffic exchange. And now, to help make social amplification more efficient, they have KeyWee. “At the most basic level, they find the right audience for the content,” said Anna Lee, […]
AOL reported revenue growth of 7% YoY in the first quarter, for a total of $625 million. Global advertising revenue, which includes AOL’s own properties, search and third-party platforms, climbed 12% YoY to $483 million. Read the earnings release. CEO Tim Armstrong said the company continues to make updates “placing AOL at the center of […]
Digital advertising revenue at Time Inc. rose 20% to $73 million in the first quarter. But overall advertising revenue declined 9% to $353 million, and total revenue declined 9% to $680 million. Those declines were still slightly better than Wall Street’s expectations. “We’re in a turnaround, and turnarounds are bumpy,” said CEO and Chairman Joe Ripp. […]
The NewFront presentations, which started April 27 and continued through Thursday, showcased the convergence between digital video and linear TV. As the latter embraces targeting, digital video chases after “premium” in the eyes of buyers. The deal that epitomizes this merging isn’t yet official: Vice Media’s plans to take over a channel of one of […]
The joke is that France’s socialist roots made it easy for publisher coalitions to spring up in the country. La Place Media led the way, three years ago, followed by Audience Square in December 2012. But now the idea of cooperation among former competitors is spreading. In recent weeks, AdExchanger profiled coalitions in the UK […]
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and marketer data. Nielsen selected Krux as its data-management platform (DMP) partner to house and combine disparate data sources, according to Nielsen global President Steve Hasker. Krux can combine Nielsen data […]
Rubicon Project’s Q1 revenue grew 62% year over year to $37.2 million, thanks to increases in its mobile and orders business, as well as international expansion. As CEO Frank Addante stated in previous quarters, Rubicon will benefit from the network effect, as an influx of buyers and sellers on the platform will cause growth to snowball. […]
PureWow, a women’s lifestyle website, raised $2.5 million in Series Seed Preferred funding Tuesday. It’s the second pre-Series A round of funding for the profitable property, which raised seed funding when it launched in 2010. PureWow’s audience tripled in the past 12 months. Advertiser RFPs have increased 200%. “The demand is there,” CEO Ryan Harwood […]
Viralnova has been hated and admired for the path it took to find an audience. It rose to the top of the Facebook news feed in 2013 with I-can’t-not-click articles like “If You Own A Microwave, Then You Absolutely Must See This Video.” And its success showed mainstream publishers the importance of social content discovery. […]
The New York Times finished a bright quarter for digital, as both online subscriptions and ad revenue rose. Digital advertising rose the same amount that print declined, 11%, finishing at $42.3 million. However, since digital constitutes just over a quarter of advertising revenue, advertising declined overall by 5.8%. Total revenue declined just 1.6% due to cost-cutting. […]
Refinery29’s Wednesday NewFront was all about taking advantage of what CEO Philippe von Borries called “a moment to define brands for a new generation of consumers.” That new generation? Millennial women. The publisher, which logs 25 million monthly uniques, already reaches a quarter of that demographic, according to comScore. But Refinery29 wants to reach even […]
A planner could sift through the thousands of private marketplace packages available on media platforms to help a client buy placements for a Mother’s Day sale. Or she could open up Kantar Media’s email on Mother’s Day and find a curated list of packages, including pricing information. Presto! Insta-plan. WPP-owned Kantar Media officially launched its […]
Pinterest on Monday announced a Marketing Developer Partners program for its content publishing API, following the lead of Facebook and Twitter. The API will enable brands, who produce two-thirds of the content on Pinterest, to manage workflow and optimization of organic Pinterest content through their preferred centralized marketing platform. “We want to enable the developers […]
It’s not enough anymore that Scripps Networks’ channels are, according to its Wednesday upfront presentation, “naturally optimized.” While CPGs know to find food lovers on the Food Network or Cooking Channel, and home improvement brands gravitate toward HGTV or the DIY Network, the broadcaster is working on providing more data to advertisers to enable purchase-based […]
Answers.com, long a haven of performance marketers seeking scale and efficiency, has bigger dreams: to create enough value for advertisers to seek it out for direct sales. The publisher, which reaches 73 million unique users on desktop and 35 million on mobile, first added a direct sales arm in 2013. But its efforts to establish […]
Measuring viewability can feel like a math class where each student has a different answer to the same problem. Each vendor employs different methodologies, which makes it difficult for publishers and advertisers to consistently agree on ad viewability. While the Media Ratings Council is working to iron out this problem – it even has a few reconciliation guidelines – […]
To grow its base of 350 enterprise clients, social media management tool Tracx is growing – and is planning for more. In February, it raised $18 million in Series C, and Tuesday, it unveiled the hiring of former Experian Marketing Services VP Amy Inlow as CMO. CEO Eran Gilad said Tracx’s first 350 clients rolled […]
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the UK, La Place Média in France, SouthernX in Africa, Project Agora in Greece and Romania, Apex in Australia and CPAX in Canada. The problem with programmatic in Israel was that there weren’t many options. Google and […]
Quizzes perform. They’ve set traffic records at publications like Slate and The New York Times and given rise to platforms like PlayBuzz and sites like Zimbio. That’s why Refinery29 was eager to partner with quiz platform Hone to create quizzes that have the look and feel of Refinery29 articles along with the incredible engagement that […]
Most targeting data addresses consumer marketing needs. Finding people who want to buy welding machinery or business software in a market full of data segments about new moms or golfers is tough. It’s a void that B2B marketing company MultiView intends to fill through its expertise serving B2B advertisers. Because many of its clients don’t […]
Calling all advertisers who want to target based on where people have visited: Foursquare is expanding its location targeting from its 55 million users to anyone with a smartphone. On Tuesday, it launched a programmatic ad platform called Pinpoint, designed to leverage the location data from its partner app ecosystem. While Foursquare previously let advertisers […]
When Rich Sutton became Reader’s Digest Association’s CRO in January, his top priority was to extract more revenue from the advertisers accessing its audience of 53 million monthly uniques. “We’re moving to a mix that’s more video, native and high-impact, because those are the formats that are commanding the high CPMs,” Sutton said. “I’m not […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. The Digital Place-Based Advertising Association (DPAA), whose members include Captivate Network, CNN Airport Network, NEC/Vukunet and Clear Channel Airport, is working with consultants who have built trading desks to […]
