AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • The Big Story Podcast

    The Big Story: The Ad Industry's Long Road Ahead

    When we recorded this episode of The Big Story on Wednesday to discuss what we expect the new year to bring, insurrection at the Capitol was not on the table. That soon changed. I would say we live in a different world than the one we inhabited last week, but the same could be said […]

  • The Big Story Podcast

    The Big Story: Google And Facebook Under The Mistletoe?

    This week, in the spirit of holiday generosity and giving, we’ll talk about the “friendship” between Google and Facebook. Although there are a few Scrooges out there – for example, the 10 state attorneys general suing Google over antitrust concerns related to its online ads business – who might call this friendship “collusion.” Because maybe it […]

  • Wyndham Hotels Harnesses New Customer Insights To Weather The Pandemic

    The COVID payload devastated any business that involved people being in contact with other people. So it was not the most fortuitous timing when Wyndham Hotels kicked off a massive customer data platform (CDP) implementation in late February, about two weeks before the pandemic shut down the United States. Or maybe it was. One of […]

  • The Big Story Podcast

    The Big Story: Facebook And Google Vs. America

    Holy collusion, Batman! This week on The Big Story, we’ll consider the double whammy facing Facebook with lawsuits from both the FTC and 48 state attorneys general, led by New York’s Letitia James. Or maybe you can call it a triple whammy (is that even a thing?) when we toss in the lawsuit Google faces […]

  • Freewheel and Beeswax

    FreeWheel Buys Beeswax

    The DSP Beeswax, founded in 2014 by ad tech gadfly Ari Paparo, is off the market. Comcast’s video ad tech company FreeWheel said Thursday it will acquire the “bidder-as-a-service” for undisclosed terms. Over the last couple of years, FreeWheel has increased its buy-side capabilities, building out a more advanced exchange, hosting upfronts and integrating with […]

  • The Big Story Podcast

    The Big Story: Currently, On Currency

    This week, the Big Story is … well, it’s probably the double-barrel shotgun lawsuit staring down Facebook, but we recorded this podcast before that news broke. So this is a story about Big Things To Come as Nielsen revealed it will completely overhaul the currency used to transact TV advertising. The new currency, which is […]

  • The Big Story Podcast

    The Big Story: Well, It Could’ve Been Worse …

    So WPP’s media buying unit GroupM released its US ad spend figures on Tuesday and, all in all, the pandemic fallout was not as bad as many had initially anticipated. Especially if you happened to be named Google, Facebook or Amazon. Back in June, GroupM projected a 13% decline in 2020 but now, it’s anticipating […]

  • The Big Story Podcast

    The Big Story: The Election Is Over! (Someone Tell Trump)

    Joe Biden won the presidential election, but it’s fair to say that voting in America has forever changed, from the massive uptick of mail-in ballots, to grassroots fundraising without the handshakes and the deluge of disinformation assailing the populace. The AdExchanger team welcomes guest Mike Schneider, a partner at Bully Pulpit Interactive, who helped with […]

  • How Biden’s Rebels Blew Up Trump’s Death Star

    After Donald Trump’s then-digital honcho Brad Parscale described the outgoing president’s operation as a Death Star, the Biden campaign’s digital director, Rob Flaherty, posted a gif showing the moon’s space station’s ultimate fate. On Monday, Biden’s ad agency, Bully Pulpit Interactive, hosted a seminar detailing the president-elect’s digital strategy to educate voters, expand its organic […]

  • The Big Story Podcast

    The Big Story: Measure For Addressable Measure

    This week on The Big Story, we talk about measurement. Wait, don’t go. We’re going to dive into the topic of measurement by focusing on two exciting new areas: podcasting and addressable TV. On Tuesday, Spotify bought podcast ad tech company Megaphone (once known as Panoply) for a reported $235 million. The ability to measure […]

  • Nielsen Updates Its TV Currency To Measure Addressable Ads

    Addressable TV advertising promises to deliver unique ads on a household-by-household or even individualized basis. The problem, however, is that the Nielsen ratings currency off which linear TV is transacted, isn’t designed to accommodate all that variability. And not being able to use the Nielsen rating on addressable ads keeps a lot of advertisers from […]

  • LiveRamp’s Momentum Continues: 'We Are SaaS'

    LiveRamp posted its first profitable quarter back in August, and the data company’s upward trajectory continued through its fiscal Q2 2021, the company reported Monday. For a second quarter in a row, LiveRamp was profitable with revenue increasing 16% YoY to $105 million. That’s more than the 11% growth LiveRamp predicted during its Q1. Read […]

  • NBCU Expands Its Commerce Initiative

    Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision […]

  • The Trade Desk Surges In Q3 – Here’s Why Everyone Is Flipping Out

    Holy stock market obliteration, Batman! The Trade Desk continued its meteoric trajectory, when it reported Q3 revenue of $216 million on Thursday, a 32% YoY increase, and a 45% leap from the previous quarter. Its stock price Friday morning was more than 25% and still on an upward trajectory, and it has a market cap […]

  • The Big Story Podcast

    The Big Story: Decision 2020 – CPRA, And Also That Other Thing

    Oh God, will this election never end? This week on The Big Story, we get into That, and how the results whatever they might be at the time of writing, might potentially impact paid media. Will a Biden win make politics boring again, causing news publications to lose audience? Of course, a peaceful transfer of […]

  • Google Sees 'Broad-Based' Growth In Ad Spend

    Google printed more money during its Q3 2020, with $46.2 billion in revenue, up 14% YoY. Most of that was from search, which netted $26.3 billion in Q3. YouTube advertising was $5 billion. In total, Google’s Q3 ad revenue was $37 billion. What’s driving that growth?  After a deceleration in the second quarter, Q3’s revenue […]

  • The Big Story Podcast

    The Big Story: The Birds

    The quest to figure out the future of online identity continues. Between Google’s birdcage and the indie ad tech solutions under development, a lot of smart minds are coming together to try and solve the problem with their own twist. But could these solutions end up creating new privacy challenges? One underreported problem is the […]

  • The Big Story Podcast

    The Big Story: FLoC Yes!

    This week the big stories are all Google, all the time. First, the Department of Justice uncorked its long-awaited antitrust lawsuit against the tech giant. As previously speculated by multiple news outlets, the DOJ’s case homes in on Google’s search business. In this episode of The Big Story, the AdExchanger team talks about why the […]

  • Peacock

    NBCU And Innovid Collaborate On Ad Quality Controls For Peacock

    Bringing online buying practices to OTT isn’t as simple as plugging in a buying platform and revving it up. If a display ad doesn’t load or an online video buffers on a browser, it’s annoying. If an ad on the big glass doesn’t show properly, it breaks the user experience. NBCU knows these quality control […]

  • Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

    Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and […]

  • The Big Story Podcast

    The Big Story: CDPs Get Real

    It’s time for an exciting new acronym: CDP. But what makes it exciting? Is it the promise – delivered for only the thousandth time this decade – that marketers can finally unify their customer data? No, what makes it exciting is $3.2 billion (in stock). That’s how much Twilio paid to grab the CDP Segment […]

  • The Big Story Podcast

    The Big Story: Trust And Antitrust

    This week on the Big Story, we look at trust in the market as cataloged by LUMA Partners, and the antitrust case against Facebook, Google, Apple and Amazon, as cataloged by a House Judiciary subcommittee. LUMA VP Conor McKenna swings by to lead us through Q3 M&A activity in a wide-ranging conversation that looks at […]

  • Snap Sales SVP Peter Naylor On Upstart Competition, Why Snap Avoids Exchanges And The Wide Release Of First Commercial

    Snap’s First Commercial, a reach product that advertisers can use to position their message so that it’s the first ad Snapchat users see when they open the app, is now generally available, Snap said on Tuesday during Advertising Week. The ad is up to six seconds long and unskippable. First Commercial launched in the United […]

  • Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

    If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on […]

  • Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

    Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher’s branded content studio Brandshop design […]

  • The Big Story Podcast

    The Big Story: Keyed In

    Is Google finally listening to the ad tech industry? The introduction of the Dovekey spec last week – which embraced one of the key concepts laid out in Criteo’s SPARROW proposal – indicates that maybe, finally, the W3C’s Improving Web Advertising Business Group is making some headway. But, as always, we need to take these […]

  • What Can Advertisers Expect This COVID Christmas?

    It’s a tale that feels as old as time, but only goes back to March: The pandemic has had a big impact on consumer habits and attitudes. And that impact will continue through the holiday season. According to Adobe Advertising Cloud, which surveyed 1006 consumers across the United States, United Kingdom and Australia about their […]

  • Is Linear Ad Replacement Finally Here? SpotX Bolsters Its Addressable TV Chops

    The video ad server and SSP SpotX boosted its addressable TV capabilities Tuesday by upgrading its platform, which can now replace linear ads on smart TVs in real time. This function can be enabled by content owners working through Project OAR, an open standard led by TV manufacturer VIZIO and whose founding members include AMC […]

  • The Big Story Podcast

    The Big Story: Mr. Google Goes To Washington

    We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were […]

  • TV Data Company EDO Launches Solution To Make Linear TV Buys Smarter, More Accountable

    TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads […]

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