AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Cannes 2019: As TV Broadcasters Make Their Pitch, Linear Is The Next Frontier

    Two years ago, Disney’s presence at the Cannes Lions International Festival of Creativity focused on social inventory within the Disney Digital Network. This year, Disney has a lot more to pitch, with its refined data strategy, audiences available across all of its different properties, theme parks included, the acquisitions of Fox assets like National Geographic […]

  • LinkedIn Paid Just Under $300M For Drawbridge

    Industry insiders were largely puzzled when LinkedIn said it would buy cross-device linkage company Drawbridge in May. LinkedIn buried the announcement in a blog post, and the LinkedIn-Drawbridge synergies weren’t obvious, so it made sense to assume the purchase was either an acqui-hire or a fire sale. But, according to two AdExchanger sources, LinkedIn paid […]

  • The Big Story Podcast

    The Big Story – Tumultuous TV!

    TV buying is changing and, goodness, it seems we’re in the storm before the calm. There are different operating systems, content owners, data owners, platforms on which to buy and ways to measure. And all the vendors and MVPDs offering solutions to “simplify” everything sometimes seem to add to the complexity. This week on “The […]

  • The Big Story Podcast

    The Big Story: Amazon Gets (Ad) Served

    This week on “The Big Story” we start by winding down the epic of Sizmek. The near-final chapter of this saga came last week with Amazon’s acquisition of two of Sizmek’s most coveted assets: its ad server and its dynamic creative optimization (DCO) technology. Of the two, Sizmek’s ad server has always been the notable […]

  • The Big Story Podcast

    The Big Story: A Home For Drawbridge, A Birthday For GDPR

    Wait, LinkedIn bought cross-device connection company Drawbridge? Very few saw that one coming, especially since LinkedIn hardly even announced it. Despite the unlikeliness of this pairing, there might be both rhyme and reason. This week on “The Big Story,” the team delves into LinkedIn’s unexpected purchase of Drawbridge. Certainly Drawbridge has faced tremendous headwinds, and […]

  • The Big Story Podcast

    The Big Story: Who Dares Wins

    This week on “The Big Story,” we travel to Washington, DC, tour some walled gardens and fly into the clouds – before coming back to earth to piece together the evolving TV landscape. First pit stop: AppNexus founder Brian O’Kelley spoke at a Senate Judiciary Committee hearing called “Understanding the Digital Advertising Ecosystem and the […]

  • The Big Story Podcast

    The Big Story: Upfronting And Fingerprinting

    After a long winter, the birds and beasts come out of hiding to have their fill of the greenery now flooding the land. That’s right, the upfronts are here, the money is flowing and everyone wants a piece. This week on “The Big Story,” we look at the news coming out of all the advertising […]

  • AT&T’s Xandr Data Can Now Be Applied On Non O&O Properties

    AT&T’s ad unit Xandr on Tuesday unveiled a publisher network called Community, which lets advertisers use Xandr data on video inventory across WarnerMedia’s O&O properties as well as a selection of outside publishers. The WarnerMedia properties include CNN, TNT, TBS, truTV, B/R Live, Otter Media and Warner Brothers, and the video partner publishers include VICE, […]

  • The Big Story Podcast

    The Big Story: Google-Fu

    Google always seems to be the big story, and this week is no exception. Because when Google so much as sneezes, the advertising industry shakes. Naturally, the reports that updated privacy settings were coming to the Chrome browser had many advertisers worried. If they were as draconian as Apple’s Intelligent Tracking Prevention mechanisms, they could […]

  • The Big Story Podcast

    The Big Story: Strange New World

    We take Google’s unstoppable growth for granted. And yet, on Monday, it might not have stopped, but it certainly slowed – dropping from 28% in Q1 2018 to 17% a year later. Seventeen percent growth isn’t bad for most companies, but it’s worrying for Google. And it’s still not clear exactly what happened. This week […]

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