AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Ad Networks

    How The Old Ad Nets Are Upgrading

    BY //

    Is the old ad network model truly dead? When Apple’s ad platform iAd went programmatic, some executives hinted it might be time to start shoveling dirt onto its carcass. “If there weren’t enough nails in the old ad network model, having Apple make the switch to programmatic is one more,” said Michael Collins, CEO of […]

  • Agencies

    Mindshare's Digital Chief On Mixing Media With Creative

    BY //

    As Mindshare Chief Digital Officer Norm Johnston recalls, the impetus for Content+ occurred during the Cannes Lions advertising festival over several glasses of rosé. (What else?) Content+ is a partnership between media agency Mindshare and its WPP sister, digital agency POSSIBLE, that launched last week in London, Singapore, Shanghai and North America. “What came from […]

  • Platforms

    Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO

    BY //

    When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console of brands and agencies that want to purchase high-impact ad units, or ads that use unique formats designed to snag the audience’s attention. The onetime ad network has hired George […]

  • Advertiser

    Newcastle Brown Ale Dislikes Talking Bollocks

    BY //

    This is how to make a beer commercial. Combine gorgeous women, average-looking men, laughter, extreme close-ups of flowing beer, long shots of snow-capped mountains (optional). Shake it up and toss it onto an NFL game, preferably sometime during the first quarter when people are still watching. This is also the antithesis of how Heineken-owned Newcastle […]

  • Platforms

    Q3: Rich Media Declines Drag Down Sizmek

    BY //

    Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according to company CEO Neil Nguyen. The decline was driven by the company’s faltering rich media business, which decreased 35% YoY. The ad management company found a silver lining in its […]

  • Agencies

    RAPP’s US Media Chief Builds Bridges Between Creative And Media

    BY //

    Media and creative are merging, and agencies are rushing to become experts in areas where traditionally they were not. Full-service agencies like Hill Holliday and MARC USA, for instance, are fast-tracking their media planning and buying abilities. On the flip side, media agencies like GroupM’s Maxus are working to build stronger ties with creatives. Count […]

  • Data

    Not Your Daddy’s Database Manager: KBM Group Wants To Be A Strategic Partner

    BY //

    KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you […]

  • Data

    Acxiom Pins Its Hopes On AOS Amid Another Down Quarter

    BY //

    In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]

  • Mobile

    PlaceIQ Preps For Next Step, Hires Experian’s Nadya Kohl

    BY //

    Mobile ad targeting start-up PlaceIQ is prepping to enter its next phase – or as Nadya Kohl, the company’s new SVP of business development, says, it’s about to enter adolescence. This is where Kohl – who started the job on October 20 and who previously drove global strategy and business development for Experian Marketing Services […]

  • Agencies

    Programmatic Goes On Holliday

    BY //

    Interpublic Group’s (IPG) integrated agency Hill Holliday has launched its own programmatic unit, headed up by EVP and Chief Media Officer Cindy Stockwell. Faithful followers of the agency will recall this isn’t the first time Hill Holliday has offered programmatic-type services. But changing client demands spurred the agency’s decision two months ago to move away […]

  • Eyeview Wants To Personalize Online Video Like Display And Search

    BY //

    It seems all online ads, except video ads, are targeted. That online video largely isn’t personalized seems odd, since the ad industry jumps on any tech that supports moving, noise-making online assets. For evidence, you need only count recent high-profile video-related acquisitions: AOL-Adap.tv, Facebook-LiveRail, and maybe, possibly Yahoo-BrightRoll. The problem with these video platforms – […]

  • Q3: Neustar’s Marketing Services Rockets Ahead – Just Not Fast Enough

    BY //

    If Neustar were only a marketing services provider – that is, if it weren’t at risk of losing a contract that brought in 49% of its 2013 revenue – then the company would be on solid ground. Its Q3 revenue increased 7% YoY to $243.9 million and its marketing services division – an area of growing investment […]

  • Maxus Global CEO: 'Media Isn’t Going To Be The Last Three Pages Of The Pitch'

    BY //

    When Lindsay Pattison was appointed global CEO of GroupM media agency Maxus in mid-October, she saw a clear opportunity to build collaboration with creative agencies, particularly in the United States. Steve Williams, Maxus’ US CEO, is already in the midst of forging “incredibly strong relationships with lots of creative agencies,” said Pattison. Her own attention […]

  • Twitter Q3 Revenue Leaps 114%, But User Growth Still A Concern

    BY //

    Twitter reported $361 million in Q3 revenue, up 114% YoY, toward the higher end of the $332-$378 million range predicted by Wall Street. (Read the release.) Analysts however are still concerned about the engagement levels and growth rates of Twitter’s monthly active users (MAUs). As always, the good news centered around Twitter’s revenue. Its advertising […]

  • Platforms

    Startup Lytics Raises $7M, Wants To Help You Build Your Own Marketing Cloud

    BY //

    The value of a marketing cloud, as Forrester Research pointed out Tuesday, is in the level of its integration. But Portland, Oregon-based startup Lytics takes the position that whatever level of integration the big-name marketing suites offer simply isn’t enough. The company, which started in 2012, made its “marketing activation platform” generally available on Wednesday […]

  • Platforms

    Forrester: Adobe Marketing Cloud Makes Big Waves, SAS Is 'Best-Kept Secret'

    BY //

    Forrester Research crowned Adobe Marketing Cloud in its first-ever ranking of enterprise marketing software suites – informally called “marketing clouds.” The report, compiled by analysts Cory Munchbach and Rusty Warner and released Tuesday, encompassed eight vendors (Adobe, Salesforce.com, SAS, Teradata, IBM, Oracle, SAP and Marketo). Munchbach and Warner interviewed three clients from each vendor and tallied […]

  • Agencies

    Q3: Omnicom Reveals How It Fares On Programmatic

    BY //

    Omnicom Group’s programmatic buying discipline is still in its early days, the agency holding company emphasized during its Q3 2014 earnings call Tuesday. Programmatic buying constitutes just south of 2% of the company’s overall revenue, which reached $3.75 billion during the quarter, up 7.4% YoY. Most of the growth came from the North America region, […]

  • Online Advertising

    CPXi Keeps Expanding Its Focus

    BY //

    Roughly a year ago, CPXi began building out two consumer-facing sites: PressRoomVIP for celebrity culture, and the music-oriented portal Hip Hop My Way. These two sites formed the foundation of CPXi’s Consumed Media publishing division, which launched in late September. What’s unusual is that CPXi, which used to be the ad network CPX Interactive, doesn’t […]

  • Data

    Annalect Goes For The “Golden Nugget”

    BY //

    A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a […]

  • Investment

    Alliance Data Systems Anticipates Conversant Will Increase Revenue To $6.6B

    BY //

    Alliance Data Systems (ADS) reported Q3 2014 revenue of $1.3 billion, a 20% YoY change, mostly driven by the company’s private-label credit card services division, which saw 17% YoY revenue growth to $622 million. ADS has steadily increased its outlook with each earnings call, and it did so again in its Q3, raising its core […]

  • Data

    Track No More: Why Google Wants To Quench Pixel Firing On The GDN

    BY //

    What exactly is going on with Google and the providers of data-management platforms (DMPs)? As AdWeek reported in early October, Google will begin enforcing a rule prohibiting DMPs from firing tracking pixels on ads running through the Google Display Network unless that DMP also owns the demand-side platform (DSP) buying the impression. This rule is listed in […]

  • Online Advertising

    Fraud-day With Moat: Finding Fraud Without Calling It Fraud

    BY //

    This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include  Sizmek. Read previous interviews with comScore, DoubleVerify, Dstillery, Forensiq, Integral Ad Science, PubChecker, Telemetry,Videology, White Ops and RTB Asia. The meta-problem with ad fraud, according to Moat CEO Jonah Goodhart, is that it’s a tremendous […]

  • Ad Exchange News

    Microsoft Gears Up For Programmatic Direct

    BY //

    Once upon a time, Microsoft seemed to be positioning itself as both a publisher, via its network of owned and operated sites, as well as an ad tech provider – sort of like where AOL is today. In 2007, it bought aQuantive for just north of $6 billion, which included major digital marketing players like […]

  • Ad Networks

    Collective CPO: Ad Tech Is High School, And You Need To Float Between Cliques

    BY //

    Why would former MediaMath Chief Strategy Officer Eoin Townsend join Collective, a company that built its reputation as an old-school ad network? On the surface, the move seems counterintuitive: a guy working for a provider of self-serve ad technology jumping to a company that made its rep performing media-buying services. Since mid-September, Townsend has operated as Collective’s […]

  • Advertiser

    The Exchange Lab Sets Up Virgin Holiday’s Tryst With Multiple DSPs

    BY //

    Until May, Virgin Holidays lived up to the name of its parent company in terms of its experience with programmatic. As its senior digital marketing executive, Alex Adamson, attests, “We’d run some [display] activity in the past, but we never had a programmatic strategy in place. We never had an always-on approach.” That changed in […]

  • Advertiser

    Kraft, Starcom And Turn: How Brand, Agency And Vendor Put Old Media Practices Out To Pasture

    BY //

    Since Bob Rupczynski came on board as CPG giant Kraft Food Group’s VP of media and consumer engagement two years ago, the company has embraced programmatic and data-driven marketing. At the time, the company had split in two – its global brands spinning off into the entity known as Mondelēz International – and Rupczynski saw […]

  • Digital TV and Video

    Mondelēz Hopes To Enhance Video Expertise With Google Deal

    BY //

    CPG giant Mondelēz International, which made waves in the ad industry earlier this year by owning its deal with video demand-side platform TubeMogul, has entered another agreement designed to enhance its online video investments: a partnership with Google covering markets in North America, Europe and emerging markets in Eastern Europe, Latin America, the Middle East […]

  • Data

    Audience Partners To Buy Bering Media And Go Beyond The Cookie

    BY //

    Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution […]

  • Marketing Automation

    A New Point Of Integration: Oracle Officiates Marriage Between BlueKai And Eloqua

    BY //

    While marketing clouds push the promise of technological integration, the fact that every major cloud was built through acquisition means it’s fair to question the extent to which the components are truly unified. Getting applications within a cloud to communicate is ultimately an iterative process and Oracle, on Tuesday, unveiled its latest development within its […]

  • The Video Audience

    Starcom MediaVest Group And Nielsen Catalina Partner At Behest Of Kellogg And Kraft

    BY //

    Publicis-owned Starcom MediaVest Group (SMG) and Nielsen Catalina Solutions (NCS) – a 2009 joint venture between Nielsen Research and Catalina – unveiled a two-year partnership Wednesday wherein Nielsen Catalina’s household-level purchase data will integrate directly with SMG’s optimization system TARDIIS. This deal will ideally let SMG clients swiftly access NCS data so they can better allocate […]

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