AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • The Big Story Podcast

    The Big Story: Sizing Up The Competition

    After more than a decade apart, Viacom and CBS have gotten back together. In many ways, though, this is a marriage of necessity. The new ViacomCBS entity must find its foothold in a world that’s been disrupted by Netflix and Amazon, faces further disruption from Google, Facebook and Apple – and where peers such as NBCU, […]

  • The Big Story Podcast

    The Big Story - RTB, R Not TB?

    Real-time bidding (RTB) is at a crossroads, thanks to Europe’s General Data Protection Regulation (GDPR). This week on The Big Story, we check out what the future holds for a tactic that revolutionized the way ads online were bought and sold. While final decisions aren’t imminent – European data authorities are only investigating into 2020 […]

  • The Big Story Podcast

    The Big Story - The Fire That Burns Brightest

    TV buyers brightened when Amazon Fire TV made some of its inventory available through the DSPs dataxu and The Trade Desk, bringing real-time bidding to the purchase of CTV inventory. This week on The Big Story, the team talks about that development and examines the state of RTB in programmatic TV and what sort of […]

  • The Big Story Podcast

    The Big Story: Ad Tech Fight Club

    Ad tech titans face off with each other this week as The Trade Desk takes a stand against Google, the FTC fines Facebook and TikTok… well, I suppose its denizens talk about invading #Area51. First up, Sarah Sluis broke wide open a scuffle about standards – namely, how will Google’s exchange bidding product be defined […]

  • The Big Story Podcast

    The Big Story: Layser Sights

    Working with Google can feel like an arms race. Header bidding threw Google for a loop, since it took away its priority in the waterfall auction. But Google rebounded when it released a product called exchange bidding more than a year ago. Since then, it has continuously tweaked its auctions to accommodate – or control […]

  • The Big Story Podcast

    The Big Story: Here Comes A New Challenger

    This week on The Big Story, it’s all about quality – the quality CPM (qCPM). It’s a new – but actually kind of old – way for ad buyers to figure out whether they’re getting good value for the inventory they purchase by adding indicators of quality, such as viewability and brand safety, to the […]

  • The Big Story Podcast

    The Big Story: The Summer Of Uncertainty

    Nothing says Fourth of July like a big helping of hot dogs, potato salad and The Big Story podcast. It’s the middle of the year (well, a little past the middle), and this week, the AdExchanger team takes stock of what happened so far and what will likely happen in the year to come. The […]

  • The Big Story Podcast

    The Big Story: Data Plus Math Plus ACR Plus Regulation

    While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, with LiveRamp buying Data Plus Math and how much of that TV-generated data is collected and […]

  • The Big Story Podcast

    The Big Story: The Pod-Cannes

    The Cannes Lions International Festival of Creativity is just about over, and media, tech and marketing execs are stumbling  back to the airport to begin the arduous trek home. It was a more muted festival this year. MediaLink, the Cannes Lions’ sister company, positioned a giant white tent along the pier, which served as the […]

  • Disney’s Data Honcho Discusses Its Unique Approach To Audiences, The Disney ID And Integrating Fox

    At Disney, no one messes with the Mouse. The brand is extremely protective of its reputation among consumers, one largely built on trust. At the same time, Disney is a data-driven publisher with an epic amount of O&O. There’s ABC, ESPN, Fox, Hulu, movies, hotel resorts, cruises, theme parks and everything else that formed the […]

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