AUTHOR ARCHIVE FOR:

Ryan Joe

Ryan Joe

Managing Editor

As managing editor at AdExchanger, Ryan Joe helps edit and oversee the staff writers’ daily coverage. He often reports on issues surrounding data management as well as the confluence of media, creativity and technology. Prior to AdExchanger, he was senior editor at Direct Marketing News. He also spent three years as an analyst at Datamonitor, where he focused on customer interaction technologies (ie: contact centers). His articles about the traditional publishing industry occasionally show up in Publishers Weekly. He is a writer, but he is not from Brooklyn.

Articles By Ryan

  • Online Advertising

    Rubicon Project Rolls Out Prototypes From Its Garage

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    While Rubicon Project might be widely thought of as a provider of ad tech for the supply side, CEO Frank Addante hopes to dissuade advertisers from that perception. “Our strategy has been to be the infrastructure that powers automation,” he told AdExchanger. “We want to be the grid that connects everybody.” That grid extends from […]

  • Data

    Data Surge: WPP's Data Alliance Plugs Into Facebook

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    Holding company WPP’s Data Alliance and Facebook have expanded their partnership such that WPP clients globally can use data assets from Kantar Media, media agency GroupM and Wunderman’s KBM Group to build unique audience segments to target across the Facebook ecosystem. This partnership is considerably different from what Facebook has with third-party data providers like Acxiom and Datalogix. […]

  • Agencies

    Wunderman's Data Chief Pushes Global Expansion While Avoiding Unholy Processes

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    Wunderman’s new global chief data officer, Gary Laben, saw his remit expand significantly last week, when he was appointed to the position. While Laben was and will remain CEO of KBM Group, Wunderman’s data-focused subsidiary, Laben will now oversee the deployment of Wunderman’s data capabilities globally. “Some of what we have is mature in markets […]

  • Agencies

    What Are They Building In There? A Look At Xaxis’ Tech Investments After Its ActionX Acquisition

    BY //

    For a holding company, WPP is an aggressive buyer of ad tech – most of which winds up within its GroupM unit Xaxis. Since Xaxis absorbed 24/7 Media in December 2013, the programmatic media company’s investments in tech, most of which are acquisitions, have been methodical. The most recent occurred Monday, when Xaxis revealed it […]

  • Ad Networks

    Rocket Fuel In A State Of Change As CEO George John Steps Down

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    George John, co-founder of ad network/programmatic media platform Rocket Fuel, has vacated his CEO position. Board member Monte Zweben will temporarily step into his place as the company searches for John’s successor. Read the release. “The company’s evolution over the last couple of years put it in a different operating regime, which requires a different type […]

  • Agencies

    MRM//McCann’s CEO On Mapping The Customer Journey

    BY //

    Wells Fargo had a problem. Customers weren’t walking into retail banks, making them less likely to apply for mortgages or credit cards. The solution was to stitch together multiple tech platforms to provide customers with offers where they actually were: on their mobile devices. One of those technologies was Google’s Waze platform, a mapping app that […]

  • Agencies

    How SapientNitro Connects The Marketing Ecosystem

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    As SapientNitro’s VP of technology, Scott Petry oversees the Publicis-owned digital agency’s tech solutions for clients like Coca-Cola and The Home Depot. The agency, since its acquisition, sits as one of the key digital properties under the Publicis.Sapient umbrella (the others are Razorfish Global and DigitasLBi) – and it’s known for its technology build-outs. Clients […]

  • Digital TV and Video

    Frankenmetrics Lives! Television Networks Confront Digital Upheaval

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    In 2008, NBC Universal released a system called TAMI – the Total Audience Measurement Index. Despite the promise of its name, it did not revolutionize TV measurement. In fact, it wasn’t even a system. “It was a spreadsheet that someone updated manually,” recalled Julie DeTraglia, the network’s SVP of digital research, during a Thursday panel […]

  • Agencies

    Razorfish Global Bets Big On Media And Commerce Combo

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    Razorfish Global is updating its media strategy. Or, more specifically, it’s complementing its expertise in customer experience design and commerce with media. “Historically, the organization has gone after standalone media RFPs,” said Razorfish Global Chief Strategy Officer Scott Sorokin. “We can’t win against a media company. We have to pivot around technology and experiences – […]

  • Platforms

    Adobe Marketing Cloud Pushes Into Programmatic

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    So-called marketing clouds have commonly focused on enabling outreach to known customers, which is why they lean heavily on email marketing, CRM and campaign management – while paid media remains an afterthought. But Adobe, whose annual summit began Monday in Salt Lake City, is diving into ad tech with an upgrade to its Media Optimizer […]

  • Agencies

    For MEC North America, The Quest For Online Video Is About Quality, Not Quantity

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    MEC North America’s digital president Shenan Reed is discussing the way her media agency communicates with its sisters in GroupM (“We’re all one big stock ticker symbol and it’s to nobody’s advantage to be competitive with each other”) when her Ringly vibrates. That’s the connected piece of jewelry that perks up when someone receives a call […]

  • Agencies

    Xaxis Hires iSocket And AppNexus Alum To Hone Its Demand-Side Business

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    iSocket’s former CTO, Karl Bunch, will help focus Xaxis’ discipline around its demand-side products. Bunch, an ad tech vet who also worked at Time Warner Music, CPXi and AppNexus, started as Xaxis’ VP of global product development last week. The WPP-owned programmatic media company revealed the hire Tuesday. Bunch’s immediate prerogative is learning Xaxis’ business and […]

  • Advertiser

    Big Brands Find Data Is As Much A People Challenge As A Technology Challenge

    BY //

    Linking up internal data assets is a great start – but while this can lead to nifty business results, it also has the potential to disrupt numerous employees and departments within a company. Brand marketers from Macy’s, Sephora and Walmart told their stories about combining customer and marketing data sets during a panel at LiveRamp’s […]

  • Data

    Everything You Wanted To Know About LiveRamp, The Data Connecter Everyone Uses

    BY //

    It is a truth universally acknowledged that a single company in possession of a good amount of data must be in want of an onboarder. Such was the case with LiveRamp, the onboarder who recently consummated its $310 million marriage to data services giant Acxiom, resulting in last week’s birth of LiveRamp Connect. This gene […]

  • Online Advertising

    Behind The Deleted Scene: Coordinating A Multitouch Campaign For “Mockingjay”

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    On Feb. 16, Lionsgate, media agency Mindshare and ad tech company Sizmek launched a campaign to promote the home video release of “Mockingjay Part I,” the third movie in the uber-popular “Hunger Games” series. The initiative, called Unlock Mockingjay, was both quick – lasting from 8:30am to 11am – and incredibly complex, beginning with a […]

  • Online Advertising

    AmEx: We Don’t Agree With Industry Viewability Standards

    BY //

    The divide between publishers and advertisers around viewability sharpened during a Tuesday morning panel “Inside The Mind Of The Advertiser,” hosted by analytics provider Integral Ad Science. This wasn’t much of a surprise considering one panelist was Ari Bluman, GroupM’s chief digital investment officer for North America. GroupM has taken a notoriously hardline stance around […]

  • Investment

    Sizmek Emphasizes Growth In Core Ad Platform, Downplays Rich Media Decline

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    Sizmek’s earnings story quarter by quarter seems to be on perpetual repeat, but the company exceeded the pessimistic predictions of Wall Street analysts, posting Q4 2014 revenue of $48.9 million, a 3% YoY increase, and FY 2014 revenue of $170.8 million, a 6% YoY increase. The company suffered more expected declines in Flash-based rich media, which spiraled […]

  • Ad Exchange News

    In The Quest For 100% Viewability, Everyone Takes A Different Path

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    One hundred percent desktop ad viewability sounds like the simplest thing and an easy standard to meet. But advertisers still are in want, publishers wish they could provide it and this demand has generated frothy press releases from the ad tech community with “100% viewable” bolded in the header. The problem is that “100% viewable” […]

  • Investment

    Acxiom Q3: LiveRamp And AOS Doing Well, But Core Business Still Flagging

    BY //

    For Acxiom’s 2015 Q3 earnings, it was the best of times, it was the worst of times. Or, in the words of CEO Scott Howe, “Spectacular growth in AOS and LiveRamp has been mirrored by declines in our core business.” Read the press release. Howe, speaking during the company’s earnings call Wednesday, was referring to the data connectivity […]

  • Investment

    Google CPC Declines As Company Misses Earnings Estimates

    BY //

    If you’re looking for a deep dive into Google’s advertising business, you’re not getting it in an earnings call. Google reported FY 2014 revenue of $66 billion, up 19% YoY. Its Q4 revenue was $18.1 billion, all inclusive of traffic acquisition costs (TAC), which were $3.6 billion in Q4 (22% of ad revenue). Read the […]

  • Social Exchange

    Facebook Insists FBX Isn’t Getting Cut From Its Growing Ad Stack

    BY //

    Despite the amount of attention Facebook Exchange generated when it was released way back in 2012, today it’s mostly focused on retargeting desktop users. Consequently, some ad industry insiders are skeptical of its future. When asked directly about FBX’s future at AdExchanger’s Industry Preview conference, David Fischer, Facebook’s VP of business and marketing partnerships, said […]

  • Advertiser

    Industry Preview 2015: For Kraft Foods, Knowing Customers Is A Matter Of Life Or Death

    BY //

    When President Barack Obama won his second term, his victory left an impression on Kraft Foods CMO Deanie Elsner, who at the time was working in the company’s beverage business. “Obama’s was such a brilliant strategy because they didn’t talk to everybody, but they knew exactly what to do to drive the scale benefit they […]

  • Online Advertising

    Conversant Offers Advertisers A Taste Of Exclusivity With Private Exchange

    BY //

    Conversant (formerly ad net ValueClick and now owned by Epsilon, for those who haven’t updated their M&A scorecard) uncorked a private exchange Wednesday, designed to hook up programmatic buyers with 6,000 publishers via Deal ID. The ad tech company will build Deal IDs for advertisers working with a trading desk or using a demand-side platform […]

  • Omnichannel

    CES 2015: The Internet Of Things Beckons Brands, But Data Barriers Are Real

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    If CES 2015 has a theme – at least, one relevant to marketers – it’s the way the Internet of Things (IoT) phenomena opens up new data channels. Whereas 2014’s event focused on the surface – Wow! A texting washing machine! – interest this year has revolved around the way these devices and appliances might one […]

  • Platforms

    CES 2015: After Wild 2014, What's Next For Yahoo?

    BY //

    Last year at CES, Yahoo’s CEO Marissa Mayer presented on stage and revealed Yahoo Advertising as the umbrella housing the company’s ad products. At CES 2015, the company was less central. Simon Khalaf, CEO of Yahoo’s July acquisition of Flurry, gave a “state of mobile” keynote at the APPNATION conference, held at the same time […]

  • Advertiser

    CES 2015: Kimberly-Clark Embraces The Startup Scene

    BY //

    CPG giant Kimberly-Clark is one of the more progressive companies when it comes to digital strategy, largely for the way it adapted programmatic advertising way back in 2011, eventually setting up its own internal trading desk with the help of WPP agency Mindshare. It’s in this spirit that the manufacturer of Kleenex, Kotex and Huggies established a […]

  • Investment

    Exit 2014: IPOs Sagged, But Mergers Surged For Video And Data Tech

    BY //

    The ad tech industry isn’t going anywhere, but 2014 exhibited some of the financial shakiness that dogged public ad tech stocks through much of 2013, especially for companies that went public in the last 12 to 15 months. “The only slight surprise for me and many others [in 2014] was the sudden switch in sentiment […]

  • Online Advertising

    CEO Shuffle Follows Epsilon's Acquisition Of Conversant

    BY //

    One week after completing its $2.3 billion acquisition of ad tech company Conversant on behalf of its Epsilon subsidiary, Alliance Data Systems has made some C-level org changes. Epsilon President Andy Frawley has become Epsilon’s CEO, reporting to Bryan Kennedy, the former Epsilon CEO who has been placed in charge of a joint Conversant-Epsilon unit. His title? That’s right. […]

  • Featured

    The Book Of Fraud: A Marketer's Guide To Bots, Fake Domains And Other Dirty Deeds In Online Advertising

    BY //

      The rise of automation has made the ad-buying and selling process more informed and efficient, but it’s also provided an outlet for fraudsters to profit. After all, if machines conduct more transactions that used to take place between two humans over the phone, there’s less human oversight. Additionally, ad ops teams, excited by the […]

  • Online Advertising

    Sizmek Creates CRO Position To Snap Revenues And Messaging Into Form

    BY //

    Ad tech company Sizmek has appointed Liz Ritzcovan to whip the company’s disappointing revenues back into shape. Ritzcovan, who most recently served as Parade Magazine’s CRO, will officially start in Sizmek’s newly created global CRO position next Tuesday. She will report directly to Sizmek President and CEO Neil Nguyen. The addition of a CRO position […]

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