AUTHOR ARCHIVE FOR:

Kelly Liyakasa

Kelly Liyakasa

Senior Editor

Kelly Liyakasa is a senior editor covering commerce, video, TV and marketing tech for AdExchanger. Previously she was an associate editor for Information Today, where she reported on enterprise technology and strategy for its flagship publication, CRM magazine. Prior to that, she was a reporter for a New York metro Business Journal and luxury lifestyle magazine, profiling as diverse a set of individuals as a pre-election Donald Trump and Academy Award-winning actor Jeff Bridges. Kelly holds a BA in Multimedia Journalism from Florida Atlantic University.

Articles By Kelly

  • Digital TV and Video

    Tremor Video Cites Q2 Growth In Performance-Based, All-Screen Business

    BY //

    Tremor Video had a rosy Q2, with a 23.2% increase in revenue year-over-year to $43.7 million, up from last year’s $35.5 million. After a rocky entrance to the public markets one year ago, Tremor recouped its losses and improved gross margins. This quarter, Tremor experienced a greater net loss than in the second quarter of 2013, at $5.4 million. […]

  • Online Advertising

    ComScore Strengthens Demographics With Yahoo, Google Integrations, As Q2 Revenues Pop

    BY //

    Media and audience measurement company comScore reported on Tuesday a 14.5% YoY revenue increase for Q2 2014 to $80 million, up from $69.9 million last year. Although comScore renewed its preferred strategic partner deals with agency GroupM and consumer packaged goods company P&G for audience delivery measurement, the company recognizes there is room for improvement […]

  • Digital TV and Video

    Shazam ‘Resonates’ With TV Networks, Says It’s A Brand And Direct-Response Moneymaker

    BY //

    Popular audio-recognition app Shazam, which has amassed 475 million users to date, set its sights on TV Tuesday with the release of a network sales platform called Resonate. Initial launch partners include: A&E, AMC, FUSE and dick clark productions. Kevin McGurn, the company’s chief revenue officer and former SVP of sales for Hulu, said television […]

  • Online Advertising

    ComScore Acquires MdotLabs To Fight Cross-Platform Fraudsters

    BY //

    Digital media measurement company comScore revealed a deal Monday to acquire MdotLabs, a cyber-security startup that uses statistics and machine-learning to fight online fraud. Non-human traffic, click-farms and other “invalid activity” represent a $14 billion assault on the advertising industry and have spurred deals in online fraud detection, most notably Google’s acqui-hire of Spider.io earlier this […]

  • Digital TV and Video

    The Video Ecosystem: Ooyala On The Cloud, Consolidation And TV’s Digital Future

    BY //

    It’s hard to bucket Ooyala. The seven-year-old company, which already dabbles in both video monetization and digital content management, wants to be for TV “what Cisco is to network computing.” While Ooyala’s a full-service consultancy that helps traditional networks migrate to the cloud, it also has a software business. The Ooyala Platform hooks up to […]

  • Data

    LinkedIn’s Powered-Up Media Platform Spells End To Bizo’s Standalone Data Business

    BY //

    LinkedIn CEO Jeff Weiner confirmed the social network wants to enable customers to prospect and nurture leads well beyond its own walled garden during the company’s Q2 call Thursday, though he stopped short of calling it an ad network. “As big a network as LinkedIn is – and they’re adding exponential numbers of people everyday […]

  • Social Media

    LinkedIn Q2 Revenue Soars, Says Bizo Will 'Anchor' B2B Marketing Toolset

    BY //

    Professional social networking platform LinkedIn on Thursday posted Q2 revenue of $534 million, a 47% YoY increase from $364 million. Marketing Solutions revenue, now 20% of LinkedIn’s total business, was $101 million for the second quarter, a 44% uptick from last year. Talent Solutions and Premium Subscriptions account for 60% and 20% of revenue, respectively. LinkedIn […]

  • Digital TV and Video

    RTL Group Acquires $144M Stake In Video SSP SpotXchange

    BY //

    Updated with additional comment from SpotXchange CEO Mike Shehan and RTL. European entertainment network RTL Group announced Thursday it will acquire a 65% stake worth $144 million in video supply-side platform and programmatic marketplace SpotXchange. Depending on the performance of the company, RTL could acquire additional stake in the company through the terms of an earn-out […]

  • Digital TV and Video

    ABC And 4C Partner To Connect Social Enthusiasm And Ad Sponsorships

    BY //

    The root of the network business is drawing a large audience to attract advertisers. As digital video and device fragmentation have disrupted the value proposition of traditional TV, data has become the equalizer. This is one reason why the ABC Television Network is spearheading an initiative with 4C Insights, a Facebook and Twitter ads partner. […]

  • Digital TV and Video

    AT&T AdWorks Officiates Marriage Between Mobile Data And TV Audiences

    BY //

    AT&T AdWorks, the advanced ads division of the telecom company, is baking two new data sources into its TV audience-targeting tool, TV Blueprint. One source – anonymous, aggregate data on some 70 million subscribers – gives advertisers working with AT&T the ability to reach people based on factors like device, operating system, whether or not […]

  • Agencies

    AOL, Havas Strike Programmatic Platform Deal

    BY //

    The strategic deal struck Monday between AOL Platforms and French agency Havas’ programmatic trading desk Affiperf benefits both parties: AOL Platforms gets sell-in with Havas’ clients and Havas can unify media assets for marketers in a central hub – ONE By AOL. This is AOL’s second major agency deal since March, when it debuted ONE […]

  • Agencies

    DIY Amazon: Buy-Side Versatility The Basis Of Agency Dealings

    BY //

    Amazon’s enterprise self-serve ads platform, designed for agencies and brands, is intended as a programmatic complement rather than a replacement for direct-sold inventory. Publicis agency VivaKi is the first and only agency Amazon Media Group is working with at present for the self-serve platform rollout. Over the last three years, Amazon has spoken with agency […]

  • Digital TV and Video

    Evolve Media’s Evolution Into Video

    BY //

    Lifestyle content publisher Evolve Media is evolving its ad formats along with its publishing assets. Evolve historically competed with such vertical media and ad services hybrids as Say and Federated Media, beginning originally as a blog network. Over the last 15 years, it has acquired 50 vertical interest and publisher assets (sites like Crowd Ignite […]

  • Ecommerce

    Amazon Q2: Ecom Giant To Invest $100M In Original Video Content

    BY //

    Ecommerce giant Amazon on Thursday reported Q2 revenue of $19.3 billion, up 24% from $15.7 billion last year. Amazon buckets ad revenues in an “other” category ($1.2 billion for Q2, a YoY 38% increase from $844 million), which includes Amazon Web Services (AWS) and branded credit cards. One of the biggest focuses for Amazon in […]

  • Digital Marketing

    Experian Marketing Services Jumps Into The Clouds

    BY //

    Experian Marketing Services is getting in the Marketing Cloud game. Or, at least the Marketing Suite game. The company will roll out an end-to-end marketing platform designed to tackle marketer pain points around multi-device identity linkage, cross-channel campaign management and business intelligence. Experian Marketing Services will announce this development during its annual Client Services Summit […]

  • Data

    Why LinkedIn Could Be The De Facto B2B Data Platform

    BY //

    Professional social networking platform LinkedIn seemed to commit to programmatic, particularly among the B2B community, when it acquired business data company Bizo for an estimated $175 million Tuesday. LinkedIn “has a bet on CRM and their investment in Bizo shows they really want to double down on B2B marketers,” said Ray Wang, chairman and principal […]

  • Platforms

    LinkedIn To Acquire Bizo, B2B Display Ad Platform, For $175M

    BY //

    LinkedIn will buy Bizo, a B2B display ad platform, for $175 million in cash and stock, the companies said Tuesday. “It’s exciting for us to bring Bizo’s expertise and technology into our ecosystem,” said Deep Nishar, LinkedIn’s SVP of product and user experience, in a statement. “Our ability to integrate their B2B solutions with our content marketing […]

  • Data

    BlueKai’s Tawakol Spearheads Oracle Data Cloud Effort

    BY //

    When Oracle acquired data technology and services company BlueKai in February, the product roadmap seemed to split. Down one avenue, BlueKai’s data-management platform (DMP) would plug a hole in the company’s Oracle Marketing Cloud stack. The second avenue circles BlueKai’s vaunted data exchange, Audience Data Marketplace. Marketing Cloud SVP and GM Kevin Akeroyd was the […]

  • Venture Capital

    Predictive Marketing Platform Quantifind Raises $12 Million

    BY //

    Quantifind, whose technology is designed to find relevant marketing signals amid the noise of unstructured data, has raised $12 million in a strategic growth round led by Comcast Ventures and Iris Capital. The company had raised about $10.5 million in the last eight months, according to cofounder and CEO Ari Tuchman, although this does not […]

  • Digital TV and Video

    Will SpotXchange Remain A Standalone SSP?

    BY //

    With video ad tech deal activity surging, independent players must decide whether to go it alone, brave the impending volatility of public markets or sell. Facebook acquired video supply-side platform LiveRail for an estimated $500 million in early July. Yahoo one week later snapped up video distribution platform RayV, which answered some questions about its […]

  • Digital Marketing

    Data-Driven Marketers Are Farmers

    BY //

    An underlying sentiment among the marketers at the Oracle Marketing Cloud Interact show in San Francisco this week was how to move away from “channel optimization” to maximizing customer lifecycle value. Many agreed change management is essential to avoid thinking of channels in isolation – from search to social to display. “When I think about […]

  • Digital TV and Video

    Video Ad DSP TubeMogul Makes NASDAQ Debut

    BY //

    Updated with comments from Brett Wilson, TubeMogul’s CEO Video demand-side platform (DSP) TubeMogul ($TUBE) made its NASDAQ debut Friday. While its share price was projected at only the $7 to $8 range – below previous predictions of $10 to $11 – within only an hour of trading, TubeMogul’s share price increased to $9.84. At the top of the hour, the company […]

  • Omnichannel

    Oracle’s Kevin Akeroyd: Without Data, You're Chasing Unicorns

    BY //

    Kevin Akeroyd, SVP and GM of the Oracle Marketing Cloud, warned a crowd of 1,500 marketers Wednesday to “beware false marketing clouds.” All jokes aside, Akeroyd did not mince words about competitors’ perceived strengths at the Oracle Marketing Cloud Interact 2014 event in San Francisco. “It’s not just web analytics and it’s not going to come […]

  • Omnichannel

    TellApart, Freshplum And The Media-Marketing Tech Mergers That Just Won’t Stop

    BY //

    Ad tech company TellApart’s acquisition of ecommerce startup Freshplum Wednesday is yet another notch in the book of ad tech-marketing tech mergers. This isn’t even the first marketing tech acquisition for TellApart. Last September, it acquired AdStack, a company that produces email optimization software. Grabbing Freshplum is an ecommerce play, a bid to inherit technology designed to […]

  • Advertiser

    Independence Drives Performance At Ancestry.com

    BY //

    Genealogy services company Ancestry.com caters to more than 2.7 million worldwide subscribers keen on discovering their family histories. Founded in 1983, the $586-million company has been digitizing and indexing historical records since 1996 and has a bevy of user-generated content created by its registered user base, including 60 million family trees and more than 6 […]

  • Creative

    Crossing The Creative Chasm In Real Time

    BY //

    For many product-pushing brands, investing in airtime simply makes sense to reach as wide an audience as possible. But as brands begin to apply real-time data to contextualize ad buys, demand and dollars will shift from TV budgets to digital video and mobile. But creative challenges around dynamic creative will accompany this shift. For brands […]

  • Ecommerce

    Walmart: The New Media Agency

    BY //

    Walmart’s widely revered as a retail maven, but media buyer? It’s a brand-new capability for the $473-billion company, which on Friday revealed more details about the digital marketing platform it’s developed, the Walmart Exchange (WMX). Like Amazon, which has turned massive amounts of shopper data into monetization opportunities for brands via Amazon Media Group’s demand-side […]

  • Digital TV and Video

    BrightRoll CEO: Why The Buy And Sell Side Must Unite

    BY //

    Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack to Google for a long time.” And BrightRoll’s got just the man to do it. Barely a day after it brought on DoubleClick vet Bruce Falck as COO to scale […]

  • Digital TV and Video

    Programmatic ABC: TV Network Names Data-Driven Sales Chief

    BY //

    ABC on Thursday appointed Mike Dean to the newly created post of VP of programmatic and data-driven sales. He will report to Pooja Midha, ABC’s SVP of digital ad sales and operations. Dean most recently served as VP of media platform sales and solutions for programmatic video ads platform Videology, which he joined in 2011 […]

  • Digital TV and Video

    Is SundaySky The Criteo Of Video?

    BY //

    The SundaySky has shifted. Since the video ad company launched its SmartVideo platform in 2011, it has ramped up its focus on personalized ads and video content. It’s an evolution for a company whose platform was first used by brands like AT&T to create videos for customer messaging. SundaySky has raised $40 million in funding to date from investors […]

1 … 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 … 46