Judith is a former associate editor at AdExchanger where she covered the burgeoning world of mobile advertising. Prior to this, she wrote about marketing trends and business intelligence news at CRM magazine. Her work has appeared at the New York Daily News, TheStreet.com and Business Insider. She has an M.A. in journalism from New York University.
AUTHOR ARCHIVE FOR:
Judith Aquino
Articles By Judith
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ANA Agency Compensation Survey: Performance Incentives On The Rise
Fees remain the most common way for marketers to compensate advertising agencies, according to the 2013 Trends in Agency Compensation survey released by the Association of National Advertisers (ANA). Out of 98 client-side marketers, 81% indicated that they continue to use some type of fee compensation for various agency types and services. Labor-based fees, which […]
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LinkSmart Digs Deeper Into In-Text Links With New Bidding Exchange
Links may be the workhorses of a publisher’s marketing strategy, but to Pete Sheinbaum, former CEO of the online newsletter Daily Candy, they represent a multitude of opportunities. After the publisher was acquired by Comcast in 2008, Sheinbaum founded LinkSmart, which offers tools to help publishers manage and monetize their links. AdExchanger sat down with […]
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Apsalar Pulls In $9M For Mobile DSP
With the mobile app market growing more competitive every day, app developers are under increasing pressure to find people who will not only download their games, but remain engaged players. Advertising and mobile analytics firm Apsalar is trying to address this need in a number of ways. In addition to offering a mobile analytics platform […]
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Millennial's Mollie Spilman Discusses Jumptap Buy, Competitors
In the wake of Millennial Media’s agreement to buy Jumptap, AdExchanger spoke with Mollie Spilman, EVP of global sales and marketing at Millennial, who shed some light on the company’s plans and its approach to mobile advertising. Spilman was previously CMO at Yahoo. AdExchanger: How will Millennial be able to stay “best in class” while trying […]
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Placed Launches Mobile Attribution Tool Linking Mobile Ads To In-Store Visits
Tying mobile ad impressions to in-store visits is critical for advertisers looking to measure the value of their ads. Location analytics company Placed is approaching the challenge with a new product called Placed Attribution, that provides metrics around the number of people who saw an ad on their smartphone and then visited the advertiser’s store. […]
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What Agencies Think Of The Millennial-Jumptap Acquisition
Millennial Media’s acquisition of competitor Jumptap has shed new light on the mobile arena. Despite being the country’s second-largest provider of mobile display advertising, behind Google, Millennial has struggled to recapture the momentum it enjoyed when it went public last year. The $193 million acquisition will inject new vitality into the Baltimore-based company, claimed Millennial CEO […]
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Searching For Ad Implications In NBC News’ Stringwire Acquisition
NBC News has acquired the user-generated live video service Stringwire, in addition to hiring the startup’s founder, Phil Groman. Stringwire’s technology allows NBC News to gather video footage from the public more efficiently, but the technology poses challenges from an advertising standpoint. When Twitter users tweet about a news event, NBC News will be able […]
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Google, Foursquare And Twitter’s New Attack On Geo-Targeted Ads
As the mobile ad market grows, so do the stakes for providing contextually relevant ads. Geo-targeted ads on mobile devices are getting a boost from companies like Google, Foursquare and Twitter, which are in various stages of rolling out new ad units that leverage location data. In a blog post yesterday, Google announced ads will […]
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Why The Video Ad Space Is Having A Moment
Adap.tv was not the only video company to have a good day yesterday. On the same day that AOL snapped up video-ad marketplace Adap.tv for $405 million, digital ad management provider DG saw its stock shoot up 25% to $10.31 at yesterday’s closing bell. Although DG rescheduled its earnings call from Wednesday afternoon to Thursday, […]
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Report: Tablets Now a Mainstay, Sales to Triple By 2017
Based on a survey of more than 5,000 people in Canada, France, Germany, the UK and the US, Forrester Research predicts 905 million people, up from 15 million in 2010, will be using tablets by 2017. Tablets, write Forrester analysts JP Gownder and Michael O’Grady, have “exceeded the status of mass market to become what […]
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How Voltari Reaps Profits From Automated Predictive Analytic Models
Voltari, a public mobile marketing and data analytics firm backed by Icahn Enterprises, is the latest reincarnation of a company that started off providing software and content for mobile devices in 2001. The New York City-based company recently expanded its operations in Canada and is eyeing opportunities in the UK. AdExchanger spoke with Voltari CEO […]
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Mobile Ad Startup Qriously Finds Success In Question-Based Ads
Finding effective ways to target mobile users with relevant ads continues to be a critical challenge for advertisers. While no one has cracked the code yet, Qriously, which bills itself as an “opinion startup,” is approaching the problem with a modern twist on surveys. The startup sends in-app questions to smartphone users, and based on […]
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Acxiom Prepares New 'Audience Operating System' Amid Wobbly Earnings
Little Rock, AR-based Acxiom is gearing up to launch an “Audience Operating System,” for cross-channel and cross-device ad targeting, in September. “The world is coming to us as big data and insight-based decisioning is exactly what we do,” CEO Scott Howe said during the company’s earnings call. “It is also exactly our vision for the […]
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Jonathan Mayer To 'Do Not Track' Working Group: I Quit
Jonathan Mayer, a Stanford graduate student who has been a highly vocal advocate for consumer privacy, has resigned from the Tracking Protection Working Group, which is charged with setting the browser spec for a “Do Not Track” mechanism. In an email delivered yesterday afternoon to members of the Working Group, Mayer writes, “We do not […]
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What The Publicis-Omnicom Merger Means To VCs
As news of the Publicis-Omnicom mega merger settles, questions remain about what this means for the advertising landscape. AdExchanger reached out to venture capitalists who fuel much of the ad market and asked them this question: “What impact do you expect the merger will have on ad tech and venture capital, if any?” Click or […]
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Webtrends CEO Talks Predictive Analytics, Mobile Measurement
For advertisers, the stakes for capturing and leveraging data are higher than ever, placing analytics firms high in demand. Few web and mobile analytics firms have been around as long as Webtrends, which is about to celebrate its twentieth birthday. AdExchanger sat down with CEO Alex Yoder to talk about the Portland, Ore.-based company’s growth, […]
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Blippar Drives Augmented Reality Campaigns, Amasses 3M Users
Augmented reality today consists mainly of superimposed images, but companies are already envisioning a world where AR technology is an extension of our daily activities. While all eyes are on Google Glass, Blippar, a 2-year-old company based in London, has quietly helped brands like Heinz, Budweiser and Cadbury launch AR-based campaigns and claims to have […]
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How Big Is FBX Anyway?
In its year of existence Facebook’s ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company’s rocky post-IPO period. But comments by COO Sheryl Sandberg throw that image into some doubt. During yesterday’s earnings call, she noted, “FBX is actually a very small part […]
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Maponics CEO: Why Point-Of-Interest Targeting Will Ultimately Fail
As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, approaches location-based ads with an emphasis on context. AdExchanger spoke with Maponics CEO Darrin Clement. AdExchanger: Where does Maponics fit in the ad ecosystem? DARRIN CLEMENT: Our basic […]
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IBM Lays Out 'Digital Experience' Strategy, Takes Aim At Marketers
IBM unveiled today a new initiative, Digital Experience, that allows organizations to create customized versions of IBM products. Noting that clients want the option of deploying either on-premise or in the cloud, this initiative is a reaction to new purchase patterns, explained Gary Dolsen, director of IBM’s digital experience software. “What we’ve found is customers […]
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Q2 Update: Mobile RTB Grows Through Rich Media, In-App Ads
In the second quarter of 2013, marketers maintained the momentum from the end of Q1. In AdExchanger’s Q2 mobile roundup, mobile ad networks and companies saw that rich media and in-app ads continued to drive expansion in the mobile RTB space. Mobile ad exchange MoPub saw advertisers continuing to adopt programmatic buying at increasing rates. […]
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AirPush Sees Uptick In Mobile-Ad Buys Using Its Opt-In SDK Data
As mobile use continues to grow, so do the stakes for capturing and leveraging that data. The two-year-old mobile-ad network AirPush is betting on its data assets and tools to serve advertisers and expects to reach $130 million in revenue this year. AdExchanger spoke with AirPush CEO Asher Delug about his company’s new mobile Demand-Side […]
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Why Popchips Sees Value In Stickers
While they may seem frivolous to some people, digital stickers — small emoticons and images that can be sent in chat messages — are gaining traction as a viable marketing tool. Facebook and app developers in Asia, where digital stickers first became popular, have rolled out numerous stickers and more companies are following suit. What […]
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Mobile Acquisitions Herald Mobile's Maturation
Yahoo’s move to acquire mobile-ad targeter and data-management software provider AdMovate follows on the heels of a busy mobile acquisition week with Criteo acquiring AD-X Tracking; Media6Degrees picking up EveryScreen Media and [X+1] buying mobile marketing firm WDA. All four acquisitions point to an increasing urgency among marketers to optimize their mobile campaigns and find […]
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Jumptap CEO Talks New Unified Audience Exchange, Mobile Trends
Bridging the gap between web and mobile users is critical for advertisers, but reaching the same user across different screens continues to be a challenge. Mobile ad network Jumptap is tackling the problem with its new Unified Audience Exchange. In an exclusive interview, Jumptap CEO George Bell tells AdExchanger about the Exchange and its partnership […]
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DAA’s Lou Mastria Blasts TPWG Decision
The Digital Advertising Alliance’s managing director, Lou Mastria, reacted to the Tracking Protection Working Group’s decision to reject the DAA’s draft proposal for a universal Do Not Track standard, calling it “unfortunate” and “adding more pressure” to meet the group’s upcoming deadline. “I think we proposed something that was workable and did a lot to […]
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Sur La Table Q&A: 11 Ways To Ruin Your Data Analysis
Pulling insights out of disparate data sets is a challenge for many companies. Sometimes the problem is a marketer’s approach to data analysis. Kevin Ertell, e-commerce VP at kitchenware retailer Sur La Table, identified at Experian Marketing Services’ Client Summit 11 ways marketers undermine their efforts. AdExchanger spoke with Ertell about those points and other best-practice […]
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Experian Survey: Only 8% Of Marketers Use Cross-Channel Strategies
Cross-channel marketing is one of the most common buzzwords marketers hear everyday, but only 8% of marketers have effectively implemented cross-channel strategies in their interactions with customers, according to results from a recent survey presented yesterday at Experian Marketing Services’ Client Summit in Las Vegas. The main obstacle is data. “Data is a blessing and […]
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Salesforce.com To Plug Sina Weibo and VKontakte Into Radian6
Facebook may be the world’s largest social network, but regional social sites are carving out their own followings — and companies are taking note. In a reflection of the rising influence of Chinese and Russian social networks, Salesforce.com is adding integrations into the Chinese microblogging sites Sina Weibo and Tencent Weibo, as well as VKontakte, […]
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IAB: Mobile Ad Revenue Hit $8.9B In 2012
Mobile advertising revenue jumped from $5.3 billion in 2011 to $8.9 billion last year in an 83% increase globally, according to a new report from the IAB and IHS. And even though brands are experimenting with more interactive, media-rich ads, search is still king, representing 52.8% or $4.7 billion of all ad revenue. Google took […]