Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Agentic Commerce For All
New Generation AI, a startup founded last year, is looking to build agentic AI products for brands and retailers of any size. It’s an exciting time, says Jonathan Arena, one of New Gen’s co-founders and a former product lead at Patreon.
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Crisp Acquires Cantactix, As Ad Tech And Analytics Unite Around Retail Data
Crisp announced its acquisition of Cantactix, an in-store analytics company which helps retailers optimize their shelf space.
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How DoorDash And Symbiosys Plan To Collaborate Post-Acquisition
What’s DoorDash’s post-acquisition plan for the retail media ad tech startup Symbiosys?
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CoComelon And Blippi Get Into The Ads Services Biz To Target Parents
Moonbug, producer of kids programs like CoComelon and Blippi, introduced a services package that includes media buying, creative production, YouTube account operation, program sponsorship, programmatic audience extensions and analytics.
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Dentsu Announces A Strategic Integration With Criteo To Incorporate Retail Audience Data
Dentsu and Criteo announced a strategic partnership to consolidate their respective retail audience data within Dentsu Connect, the agency holding company’s data and identity product.
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The Trade Desk Introduces A Native App On Snowflake For Retail Conversion Data
The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake.
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Family Safety App Life360 Launches Location-Based Ad Targeting
Life360, a popular family safety and tracking app, announced its first location-based ad targeting solution, called Place Ads, and a foot-traffic analytics product named Uplift that measures store visitation.
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DoorDash Dashes Deeper Into Ads With Its $175 Million Acquisition Of Symbiosys
On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.
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The Trade Desk Adds Instacart And Ocado As First SKU-Level Retail Data Sellers For Self-Serve Advertisers
The Trade Desk is adding a new retail tool to its data marketplace toolkit – or a new element to its periodic table, if you will.
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The Next Phase Of Retail Media Is A Brand New World For Programmatic Vendors
This week, we’re checking in on Pacvue, an ad-buying platform for sponsored listings and retail search results that sits right at the heart of open programmatic retail media.
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