Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.
The number one thing you should know about Yahoo Japan’s DMP: It’s not a walled garden. “Our data strategy is open, that’s the key word here,” said Toru Takata, SVP and chief product officer for marketing solutions at Yahoo Japan. “Our policy is about being completely open about our data.” Yahoo Japan, founded in 1996 […]
Developers are up to their ears in mobile SDKs – and they’re not going to take it anymore. The trend toward consolidated mobile solutions is real, said Omer Kaplan, deputy CEO and co-founder of app discovery platform ironSource, which has acquired mobile monetization platform Supersonic. The deal was officially announced Thursday following a leak in mid-July when […]
It was an orgy of new products. At its “Hey Siri” event on Wednesday, Apple unveiled enhancements to the Apple Watch and launched the iPad Pro and something called the Apple Pencil, which is basically a super fancy stylus for the new, bigger iPad. The company also rolled out the next generation of iPhone 6 […]
There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also apply to in-app advertising. And that’s because of an in-app browsing mechanism in iOS 9 called Safari View Controller. It’s basically a more streamlined version of Apple’s current webview framework that developers […]
The US market can be a tough nut to crack for an international startup. “If you’re not a US company, there are hurdles,” said Frederic Joseph, global COO and UK chief exec at French mobile retargeting company S4M. “Some people think, at least on some level, that if a company doesn’t come from the US, […]
Mobile numbers are moving up and to the right – and social is along for the ride. Taptica is looking to take advantage of that trend. The mobile DSP announced Tuesday that it would fork over $17 million to acquire programmatic social marketing tech company AreaOne, formerly known as SocialClicks. Both companies maintain their headquarters in […]
Does Verizon have access to rich user data? Undeniably. Will Verizon successfully capitalize on that opportunity? Questionable. After all, Verizon’s user data is only as valuable as its data practices. Verizon could certainly benefit in the wake of an acquisition spree that somewhat resembled a line of falling dominos – AOL into Verizon, Millennial Media […]
Instagram has rounded up a posse of Facebook Marketing Partners since the closed beta launch of its ads API in early August. Mobile analytics company Appsflyer is the most recent addition to a list that includes AdRoll, Adaptly, Ampush, Brand Networks, 4C, Kenshoo, Laundry Service, Publicis-owned agency Mediavest, Nanigans, Olapic, Resolution Media, Salesforce Marketing Cloud, […]
Adobe Analytics and personalization engine Adobe Target can now be consumed as a combo meal. The company said Wednesday that it has integrated the two solutions, also available as separate entities within the Adobe Marketing Cloud, into a single UI to help clients handle what Adobe’s VP of mobile, Matt Asay, called “the mobile problem.” […]
Cross-device data company Crosswise wants to broaden its horizons. The Tel Aviv-based startup, which announced $3 million in Series A funding on Tuesday, will use most of it on sales, marketing and breaking into new markets beyond the US and UK, with China and Western Europe at the top of its list. The round, which […]
The debate around privacy – and where Google stands – is kicking up on the eve of Apple’s upcoming September launch of iOS 9. Why? Because though advertising revenue hardly tickles the bottom line at Apple, its decision to enable content blocking in iOS 9 affects how Google’s developers monetize. Apple’s content-blocking feature allows developers to create […]
Publishers are concerned about content blocking in iOS 9 – but how concerned should they be? At first glance, the single brief reference to content blocking in Apple’s iOS 9 release notes seems innocuous enough. “Use the Content Blocking extension point to give Safari a block list describing the content that you want to block while […]
Remember when Yahoo bought Tumblr for $1.1 billion in 2013? Yahoo appears to finally be doing something with it. On Wednesday, at Yahoo’s Mobile Developer Conference in New York City, the purple platform announced that it will integrate in-app sharing links via Tumblr into the Flurry SDK via its Mobile Developer Suite. It’s pretty much just […]
Does seeing an ad lead to visiting a store? Location data company PlaceIQ wants to answer that ever-thorny question with the launch of Enterprise PVR, a metric designed to measure foot traffic at specific locations by tracking on-device consumer behavior in the physical world. PVR, which stands for “place visit rate,” is a metric PlaceIQ […]
When it comes to customer data, Alimama claims to have the mother lode. “Our data is bigger than Facebook plus Google plus eBay plus Amazon,” said Joanna Wang, CMO of Alimama, the marketing services and data arm of Chinese ecommerce giant Alibaba. Beyond the bravado, Wang is referring to Alimama’s potent combination of identity data […]
The programmatic pipes have been laid, but programmatic creative is still ramping up. “There’s a disconnect between media and creative that prevents the industry from taking advantage of what’s possible,” said Adam Cahill, who left his post as EVP and chief digital officer at Hill Holliday in April to found Anagram, a consultancy/agency hybrid focused […]
The marketing cloud arms race has given birth to some truly massive acquisitions over the years. Oracle’s Thursday acquisition of Maxymiser is not one of them. But that doesn’t mean it wasn’t a smart move, said Rebecca Lieb, an independent analyst most recently at Altimeter Group before its acquisition by Prophet in June. “It’s a […]
The Twitter Publisher Network is now the Twitter Audience Platform – but the name change is more than aesthetic, said Ameet Ranadive, Twitter’s senior director of revenue products. “This is one step in the direction of reaching our total audience,” Ranadive said. Several enhancements were made to the rebranded Twitter Audience Platform (TAP), which came out […]
Even superfans need incentives. In the Pink, a regional Massachusetts-based retailer and the largest operator of Lilly Pulitzer affiliate stores in the US, wanted extra engagement during the busy summer season among “Lilly Lovers,” a term In The Pink founder Gordon Russell affectionately uses to describe his target demographic. “Lilly Pulitzer is to females what […]
Drawbridge has measurement on the mind. The probabilistic cross-device platform rolled out new reporting functionality Tuesday designed to peel away a few more layers of the attribution onion, including reporting around multitouch and cross-device path to conversion. Rather than giving each ad equal weight, Drawbridge is instituting time-weighted attribution on a sliding scale, in which […]
There’s CRM and then there’s MRM – mobile relationship management. In-app marketing company MobileBridge is looking to span the two with cloud-based tech that combines marketing automation and loyalty to boost app engagement. MobileBridge integrates both with a brand’s app and with its traditional CRM partners, including SAP, Microsoft Dynamics, Oracle, IBM, Marketo and Salesforce […]
The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It would seem that Facebook, Google and a very short list of others with access to login data at scale have cross-device cinched. But […]
There are myriad reasons why location data can be defective – and fraud is just one small piece of that growing problem. Growing because the lack of industry standards around the collection and use of location data leads to a fair amount of misunderstanding, unintentional discrepancies and widespread inaccuracy. “Location fraud is the easy part,” said […]
“10 Reasons Why You Should…”-type content is usually 10 reasons why you shouldn’t – and don’t. “Content that works is content that enraptures an audience and that means being story-driven,” said Alex Gold, co-founder of Buzzstarter, a programmatic content distribution platform based out of Silicon Valley whose clients include Dove, Yahoo, Axe, Degree, Campbell’s, Absolut Vodka […]
Deep linking is handy if a user already has the app in question installed. If not, the conversion rate is far from impressive. It’s an issue deep-linking company Branch is looking to solve with the launch of Deepviews, a tool that automatically replicates in-app content in the form of a mobile web page, as opposed […]
Publishers Clearing House (PCH) and Liquid, its digital advertising arm, are on an ad tech tear. Less than a year after buying mobile programmatic company Plethora in December, PCH has snapped up marketing automation company CommandIQ. Liquid, then called Liquid Wireless, was itself acquired by PCH in 2012 as part of Publishers Clearing House’s efforts […]
As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t exactly cutting it, especially when it comes to cross-device. But although mobile adds another layer of complexity to the situation, online advertising is still reliant on a little .txt file called the […]
The Millennial Media train needs more steam. Revenue for Q2 was up just a smidgen from Q1, increasing from $63.2 million to $65.8 million quarter over quarter. But the same was not true for year over year revenue, which declined from $67.3 million. The majority of that revenue came courtesy of managed media, which represented […]
Berlin-based mobile ad platform Fyber wants to help developers get a better handle on pre-caching, the practice of pre-loading video ad content to reduce load times and ad-serving latency. The company announced Monday that it’ll be releasing a tool within the next few weeks that enables developers to exercise more control over the pre-caching process. App developers […]
Mobile-first doesn’t mean mobile-only. That’s the thinking at mobile marketing automation company Leanplum. “You want to design a journey for customers that they find useful,” said Momchil Kyurkchiev, CEO and co-founder of Leanplum. The company announced $11.6 million in Series B on Wednesday, led by Kleiner Perkins and with participation from Shasta Ventures, bringing the company’s […]
